Digital marketing encompasses various strategies and techniques aimed at promoting products, services, or brands through online channels. This includes activities such as social media marketing, email marketing, content marketing, and search engine optimization (SEO). SEO, particularly focused on Google ranking, is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). This involves optimizing various elements of the website, such as keywords, content, meta tags, and backlinks, to make it more relevant and authoritative in the eyes of search engines like Google. The ultimate goal of SEO is to increase organic traffic to the website, which can lead to higher visibility, more leads, and ultimately more conversions. It's a dynamic and evolving field that requires staying up-to-date with search engine algorithms and best practices to maintain and improve rankings over time.
