Google Map citations, also known as local citations or local business citations, refer to mentions of a business's name, address, and phone number (NAP) on other websites, directories, or online platforms. These citations play a crucial role in local search engine optimization (SEO) and can impact a business's visibility in Google Maps and local search results.
When Google's algorithm analyzes local search rankings, it considers the accuracy, consistency, and quantity of citations. Google uses these references to validate and corroborate the information about a business's location, which helps build trust and credibility.
Google Map citations typically include the following information: