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The Google Search Console, previously called the Google Webmaster Tools is a very useful resource for webmasters because it gives you lots of information that can help you optimize your website. These are some of the features of the Google Search Console:
Search Traffic:
This section provides information about your traffic and backlinks. You can use this section to see which keywords gets the most clicks on Google and how many impressions they get. This is useful because you can see how well your SEO is doing and you can optimize other keywords accordingly. There is also a section for the number of backlinks linking to your website as well as internal links. Make sure you use this to track your backlinks.
Google Index:
This section shows you how many of your links are indexed on Google. This is useful to see how well your links are indexing and if something looks wrong, then it is time to act. Content Keywords is another section here and as there is a link between content keywords and keyword ranking, this section will definitely help you plan your SEO strategy.
Crawl:
The Crawl section gives you all the information about Google spiders. Make sure there are no crawling errors as that may negatively impact your SEO.
The Google Search Console is a free tool to get a detailed report of your website and this is definitely a very useful tool to help you dominate search engines. Do you use the Google Search Console? What do you think about it?
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