EliteWriter
Level 2
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Meta keywords used to be considered as a good on page SEO technique. Meta tags were considered to be a good way for search engines to read and index sites. However I have heard that they no longer have that sort of power to help a site rank well in search engine results.
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Beverly
However, just to clarify, meta keyword is a type of meta tags. And, you can't ignore all meta tags as they are useful to help Google identify information about your site and even if they don't help you rank, meta tags (such as well written meta description) can improve click-throughs from Google search results.
A list of most commonly used meta tags include:
https://support.google.com/webmasters/answer/79812?hl=en
In another place, Matt Cutts specifically said, '... you shouldn't spend any time on the meta keywords tag. We don't use it.'
However, in reference to Meta Tags, he went on to stress the importance of using a really well written meta description (meta tag) as this can be used by Google for creating a 'snippet' shown in search results.
In reference to use of meta keywords for ranking, Matt Cutts summarized it nicely by saying, '... we don't use that information in our ranking even the least little bit'. [video]https://www.youtube.com/watch?v=jK7IPbnmvVU[/video] However, just to clarify, meta keyword is a type of meta tags. And, you can't ignore all meta tags as they are useful to help Google identify information about your site and even if they don't help you rank, meta tags (such as well written meta description) can improve click-throughs from Google search results. A list of most commonly used meta tags include: [list][*]meta description[/*][*]meta title[/*][*]robots (i.e. nofollow, no snippet)[/*][*]Google site (owner) verification[/*][/list] https://support.google.com/webmasters/answer/79812?hl=en In another place, Matt Cutts specifically said, '... you shouldn't spend any time on the meta keywords tag. We don't use it.' However, in reference to Meta Tags, he went on to stress the importance of using a really well written meta description (meta tag) as this can be used by Google for creating a 'snippet' shown in search results. [video]https://www.youtube.com/watch?v=RBTBEfd7z_Y[/video]
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