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What does "Rarely shown due to low quality score" mean in Google Adwords?



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What does "Rarely shown due to low quality score" mean in Google Adwords?

I see this in my campaign for Google Adwords:

Rarely shown due to low quality score

What does this mean?

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ITKING
Which keywords are you using? Although if you follow the following url it can help you: http://www.squidoo.com/Ads-Rarely-Show-Due-To-Low-Quality-Score



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