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How to get into website rentals and turn a profit



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How to get into website rentals and turn a profit

A lot of more prominent websites will sell ad space on their websites and get top dollar for them, but what happens when you have a smaller niche site with super targeted traffic and can't sell ad space?  Well, you rent out the entire website to a local business that will gladly pay you to send them additional traffic that will then turn into customers!

Renting websites isn't a new method to generate profits but it's a method that not many people do because it takes plenty of time and a little bit of an investment to get started.  Think about it, you'll have to load up your website with plenty of content and then wait for the traffic to come in.  You can speed this up by spending money on advertisements and turn a profit much quicker, but how much exactly?


Pick a Profitable Niche
Most people trying to do this will go into the credit, SEO, mortgage, etc. niches because the companies that can afford to pay you for the rental are able to pay top dollar.  The problem with this is that you're going to compete with plenty of other rental sites, people offering ads, and PPC platforms that these companies likely use already.

What you should do is find a profitable niche, usually a smaller one, and target it so you have less competition and an easier time selling your rental.

Get Geo Crazy
When I'm using this method, I tend to get very specific when targeting.  I will go crazy over the city population, average household incomes, location, businesses within a square mile, etc.  I do this because I want to make sure there is enough money in an area for me to dive in and try to get a rental going.

I try targeting the bigger towns in an area and put up a few websites.  Think about it, you can sell 3 rentals to one business if they target various towns around the clients' physical location.  People are willing to drive 30 minutes away for a good doctor, dentist, restaurant, bar and grill, etc. so be sure to not exclude a company that might not be in the city you're targeting.

Choose Catchy Domains
Your domain doesn't have to be super targeted to your keywords but it does have to be catchy.  You'll need to think of this as something that needs to bring in clicks and no one wants to click on a 12-word domain when "HappyPets.com" is right there and seems inviting. 

Be sure your domain isn't on any sort of blacklist for emailing and doesn't have much SEO done for it already.  You can do this by checking the blacklists on MXtoolbox.com and checking your site with SEMrush.com to be sure the backlink profile is good.

Set up Your Websites
You'll want to start with at least 3 websites in the beginning because it's much easier to rent 3 at once than it is a single website.  If I came to you and said, "I have 3 websites, all getting targeted traffic from your area, and I'm looking to rent them out to you" would you be interested?  Of course, you would!  You'd be crazy to not be interested if the price was right lol.

What I like to do is find a WordPress theme that I can use on an unlimited amount of websites.  I will then customize it to my liking and upload it to my first domain.  After that, I can then transfer my site using a migration plugin like Shipper from WPMUDEV.org and have my second website up and running within minutes.  Do this again for your third website and, now you're ready to rock with 3 sites!  You'll want to change the logos, edit the content, and make sure each website is unique in case you start to rank all three of them within the search engines for the same keywords How to get into website rentals and turn a profit

Run Adwords, Bing Ads, and Facebook Ads
This is where the biggest investment will come into play.  You will need to run PPC ads in order to get your initial wave of traffic coming in before any SEO starts to pull in views.  You can run Adwords, Facebook Ads, and Bing Ads all at the same time and generate a good amount of traffic but you'll need to watch how much your CPC is because you'll want to profit after you do rent out the website.

If you're spending $1,000 a month for all three websites to have ads going and you're selling all three rentals for $500 then you're not going to profit.  You'll be losing $500 a month and sending traffic to your customers for free, which is what we aren't trying to do!

Instead, set your ads up at $1 a day and build facebook pages for each of your sites.  You can run Adwords and Bing Ads to generate traffic directly to the sites and use Facebook ads to build an audience that will help you sell your rentals to prospective buyers.  Remember, everyone likes to see "14,839 people like this page" if it's a super targeted website they're thinking of advertising on lol How to get into website rentals and turn a profit  You can always toss in some social media shares to sweeten the pot if the buyer is on the fence.  This will take a little extra work, but you can schedule them to go out each day easily within facebooks post manager How to get into website rentals and turn a profit

Start Contacting Business Owners
This is the point where you'll start getting used to rejection since it will happen a lot lol.  If you did your homework in the first step, you'll likely contact a lot of companies that have the funds to rent your sites, but don't get discouraged if the first 10 or 20 people blatantly say "NO!". 

Keep going, contact every business related to your niche you possibly can within a 10-30 mile radius and you'd be surprised how many businesses would gladly pay you for your rentals How to get into website rentals and turn a profit


Final Thoughts,
This method of making money online takes a bit of time and investment to get running and there's no guarantee you'll profit.  If you do your homework, know what towns/cities are larger and have more income, then you'll increase your chances of having a bidding war on your rentals.  You can't target massive corporations because they'll already have marketing teams in place, but if you do happen to do this, you can always pitch a dofollow backlink from a few of your pages which will help them generate better rankings within the SERPs as well as funnel traffic to their sites from the rentals that are already ranking How to get into website rentals and turn a profit

Thanks for reading How to get into website rentals and turn a profit


- Tommy
https://www.seoclerks.com/user/TommyCarey

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