Necessary actions to take before running any advertising

Necessary actions to take before running any advertising

Whenever you're starting a blog, website, or business, you will want to make sure you put quality content first instead of your ads.  You might have to sit down for a month and hash out dozens of articles that are intriguing, thoughtful, informative, and well written to keep people coming back to your site. 

But why do that before you start any advertising?  It's because you want your visitors to have something to sift through when they eventually land on your pages. 


Using ads on day one won't work as well
Like I mentioned above, you will want a lot of content on your website or blog before running ads because no one wants to land on a site that has nothing to offer other than a product or service.  You need to give people information to stick on your website, read some new posts, and possibly turn into a paying client. 

If you don't have a lot of content and you start running ads, you'll notice your bounce rates are skyrocketing.  This is because nothing is enticing them to stick around and read another page, you have something pitched to them, and that's not good business practice.  Wouldn't you get annoyed if you landed on a website and all it had was something for you to purchase?

Add a retargeting script or pixel before you launch
A major thing that I've messed up in the past, but don't anymore, is adding a retargeting pixel to my code so I can put ads in front of anyone who had visited my website.  I've missed out on thousands of people who could have come back and purchased if I had the little snippet of code added to my website.

If you don't know what retargeting is, it's a way to show ads to people who have visited your website.  Have you ever gone to a website and left after just viewing one or two pages then started to see their ads all over the place?  That's retargeting, and it works well, so be sure to add the code before you launch your site.

Add dozens of articles before advertising
Again, you need to add countless articles to your website before you start to even think about running ads.  This will not only help you with your bounce rates, but it will help you with SEO as well.  You can bring people in with the ads, keep them reading with dozens of articles, and they might even share your website, which could help gain you some quality backlinks and higher rankings.  If you don't have those articles, then you're losing out on so much potential that could have easily been tapped into.

Give your readers content before pitching anything
Don't pitch something right away when you're running a service or selling a product unless you have an eCommerce site.  A blog or business website should be filled with information that the readers can sift through and eventually find something to purchase.  The longer you keep them on your website, the better it is for all of your statistics, and the more likely they'll buy when they come across your product or service.

You can have a banner on the side of your page linked to the product or service but don't push them to it through your content or annoying pop-ups every XX seconds.

Entice visitors to sign up to your newsletter
Building a list takes time, so get started before any quality traffic starts coming in, and you will be happy you did.  You may hear people boasting about their lists with 100,000+ emails and how they did it overnight, but they're just going to pitch a list building service quickly after that. 

Take your time, build your list gradually, and watch it grow even more when you start to run your ads

Start running your ads
Now that your website is set up to keep people combing through your content, you have a pixel or retargeting script added to your pages, and you have a list building newsletter ready to go you can now launch your ads.  If you launched your ads first, then worked on everything else, you would lose out on a lot of signups and sales due to a poorly constructed content library and no retargeting to be seen.


Final Thoughts,
Many people launch their ads and think they will work on the website as the sales come in.  What they don't know if they're likely wasting money as they work on their sites and let their ads run.  You need to flip that and work on the site until it's finished and then run your ads so you can keep people on your pages and capture them with retargeting or entice them to sign up for your newsletter when possible


Thanks for reading!

- Tommy
https://www.seoclerks.com/user/TommyCarey