Using social proof to increase your conversions and sales

Using social proof to increase your conversions and sales

When you're browsing your favorite eCommerce website you will likely see a social proof app or plugin showing what people have purchased already.  These apps and plugins are there to show you others have already purchased what you want and this will increase the chances of you making your own purchase.  The beauty of social proof on your website is you're proving to strangers that you can be trusted since others have already purchased.

Social proof can be used on literally any website, no matter the niche because you can tweak it to however you want it to show up.  Want to show some reviews you've gotten from past customers?  You can do that easily with all of the apps or plugins.  Want to show what people have previously ordered?  Well, this is what a lot of people use it for so you're in good hands with the 2 below options I'll be covering!


Using Beeketing Sales Pop with WooCommerce
When I was doing my research for some of the best social proof plugins and apps, I came across Beeketings option called Sales Pop.  For this plugin to work you will need to have WooCommerce installed since it syncs to your orders page and shows everyone that has purchased.  If you have an active website this is a good option, but if you're only doing 1 sale a week it might not be, and this is because sales get stale over time.  No one wants to purchase from a business that got 1 sale this week and 1 last week, they want to purchase from someone that is consistently getting sales because that's what the successful businesses are doing.

It's not a big deal though, you can input your own sales from the past and show them as recent sales to increase the chances of capturing a new customer. 

Using MoreVago if you aren't using WooCommerce
If you're not using WooCommerce then you'll likely find your way to MoreVago when interested in putting social proof on your website.  MoreVago just requires you to put a small script above the </Body> in order to show all of your reviews, past sales, etc. on your website.

I actually use this service on one of my SEO websites that sells services for under $100 and it works pretty well.  I saw about a 20% increase in sales, which easily covers the price tag of $19 a month for this service, and I'm glad I installed it

Social proof of sales will boost trust
People are adding social proof to their websites because it boosts the trust of your business.  Most people will open a new tab and look up reviews of your website, and if they don't find any they will close your tab, and this means you just lost that potential sale.  Now, if you have a social proof plugin or app on your website you will be showing your visitors what others have already purchased, loved, signed up for, and other various actions on your website.  If someone sees that a stranger has done something before them, especially the thing they want to do, the new visitor will be more at ease with their purchasing decision.


In conclusion
By adding a social proof plugin or app you will literally make more money overnight.  The more traffic you get to your website each day, the more money you will make.  Think about it, if I were making $1,000 a day from my website and I got a 20% boost in sales (like I did already), I would be making $1,200 per day.  That additional $200 a day is $73,000 a year for something that only cost me $19 a month lol.  I wish I was making $1,000 a day but I'm not... yet


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Thanks!

Tommy Carey