Branding does more than get your logo noticed, it brings in sales!

Branding does more than get your logo noticed, it brings in sales!

Everyone probably thinks that branding just gets your logo noticed, and that's about it, but in fact, people are branding their businesses to various other things like bring in sales and build trust without the potential customer having to do research to see what your company is all about.  If you're branding your website right now, you're on the right path to profits, but understand that this type of marketing actually takes much longer than any detailed SEO plan that you may have done in the past.  You might not be getting dofollow links from your posts or banner placements, you're doing this solely to get noticed, and that's what branding is all about in the end.

Do we know who you are before we do any research?  If not, please keep reading


Major companies spend millions on branding because it works
Companies like Coca-Cola, Target, Walmart, etc. are spending millions of dollars each year solely for branding purposes.  They're doing this because it works and helps bring people into their locations or purchase their products consistently.

These big companies are staying within the minds of their customers, which creates recurring purchases, and that's something every business will thrive off of.

Getting noticed online is the first step of branding, but not everything
When people start to recognize your website when they see the logo, that's just the very first step of branding, what you need to focus more on is a great service or product.  If you can get some branding done right and have a less then satisfactory product or service, your branding is pointless because now you're getting bad reviews online.

Instead, focus on your business first and be sure everything is high quality, then move into branding so you can start building up your business as much as possible and not worry about negative reviews.

Building authority online brings in the sales
At the end of the day, we're branding to boost our net profits, which is what we make after we pay all the bills and taxes.  Branding will boost your sales because people are starting to see you all over the place, and this is why influencer marketing has become such a big development over the past couple of years. 

Companies are using influencer marketing all of the time now and that's because it's great branding.  They're not getting backlinks or long-term images on Pinterest or Instagram, they're getting instant recognition of their products by getting images in front of their target market, and that means they will get recognized easier online or when the potential customer is out and about doing their daily routine.

People will begin to trust you more
The ultimate reason that people and companies are starting to brand themselves is to build trust among their customer and people they want to become their customers.  If you can build trust amongst a community, or even a country, you can become a millionaire in a very short amount of time.  Of course, you'll need a great product backed by amazing customer service, but those should already be in place if you're starting your branding campaigns


In conclusion
Branding shouldn't be the first thing you should focus on when it comes to your business, it should come into play after you have everything running fine and you're profitable.  This is because you don't want to run into problems with your business, while running a branding campaign, and now your small problem is spiraling out of control due to negative reviews from a surge of orders going wrong.  Do your branding strategically, crunch every number possible so you know it's going to work, then start your branding journey and know you're going to dominate.  If you do everything right, you can be the next Coca-Cola, Target, Walmart, or just make millions as a new major competitor within your niche

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Thanks!

Tommy Carey