You don't need a unique product or service to be profitable

You don't need a unique product or service to be profitable

When you start working online you might think you need to be unique or have something that innovates your entire industry.  Well, that's not the case at all because there have been plenty of companies that built their wealth off of products and services that have been around for many years.  Take SEO for example, how many backlinking, link building, on page optimization, and off page optimization services do you think you can find here on SEOclerks?  Now, do you think only one of them is making money and the rest are not?  This is one of the best examples, mainly because it's such a saturated industry, but if you are able to stick out you can get your piece of the pie

If you have something unique, that's great, but what you should really be focusing on is making your company run as smoothly as possible so people want to keep coming back and purchasing from you.  There will always be competition, so if you were to have the best reputation among them, you'll likely stand out as the industry leader and get more sales than your competition.

There are plenty of copycats making thousands a day
No matter the industry, there will always be copycats who will try and make a quick buck off of someone else's success.  It's not actually a bad thing, it's sort of flattering because the original company was so successful that people wanted to be like them, so they copied what they did to make some money as well.

Copycats can actually make thousands a day selling something similar to what the original company had success with.  If you're able to brand your business to a point where you're seen as an authority within your industry and customers will begin to gravitate towards you. 

There will always be competition
No matter what you're doing, what niche you're in, or how much you're making there will always be competition.  The one thing you need to do is be better than the rest of them in order to bring in the sales they are trying to acquire.  If you want to be the best, you need to beat the best, so you'll need to do everything you can to boost your business in a positive way and bring in traffic.

To overcome your competition you will need to focus on your on-page optimization as well as your off page optimization in order to climb the rankings in the SERPs to get seen on page 1 or 2.  As you're doing all of your optimization, you'll need to also focus on branding in order to be seen as the place to go for a product or service, even if you're the copycat trying to make a quick buck off of someone else's system.

Worried?  Apply for a patent
If you have something great and you don't want anyone to copy it, you should start to apply for a patent from day 1 since it could take a few months to go through successfully.  A patent essentially protects your product from being copied, and if it is copied you can sue the person selling it, then you'll make money from your own sales as well as what they copycat will have to pay in fees for not doing their research prior to selling something just like yours that has a patent

When you get the patent, you will be protected from copycats who aren't working with you on a licensing deal, which is something that allows that company come to you and produce something for them with their logos on it.  You can also work with the royalty system and get a commission on every sale the copycat makes, which isn't a bad deal at all.

Talk with your copycats
If you want to be nice about it, even if you have a patent, you can get in contact with the copycats and see if they'll stop selling your product for their own profits.  You can tell them you have a patent and they're breaking a patent law, which should be enough to stop them in their tracks.  If they decide to keep selling your products, you can send in your lawyer to gut their company and take whatever profits they made from selling your services.


In conclusion
Copycats will be out there, you can't do much about them, or you could actually be the copycat yourself and make money from other peoples products lol.  If you do want to be a copycat, be sure to not break any patent laws and do your research first.  If you are the one who is getting copied, be nice at first and send a lawyer in after nothing gets resolved.


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Thanks!

Tommy Carey