What we can learn from Kanye Wests recent controversial moment

What we can learn from Kanye Wests recent controversial moment

We all know that making waves is a good thing if you're doing good, but what Kanye West did and said was a little too much in my opinion.  Sure, making waves in a negative way isn't always a career killer, and I don't think what he said will hurt him at all since he's already a megastar, but not having a filter is going to hurt him in the long run. 

First off he says that George Bush hates black people and now he supports Donald Trump and says slavery was a choice by those who were enslaved.  He's all over the place and some people are saying it's solely for record sales while others are saying he's just a whack job.  Regardless of what is really going on in his head, he's had a few great marketing blunders that have helped him make millions, and here's why:


He made waves and got in the spotlight
Kanye West had been in the spotlight for a long time and recently started to fade away due to Kylie Jenner becoming more active in the media.  Kanye was in every magazine after him and Kim had their baby North West, but Kylie started taking over and popping up everywhere there was something to be printed. 

I'm not a huge fan of any of the Kardashians or even Kanye, but what he did was pretty genius because no one was talking about any of the Kardashians because they were solely focused on Kanye.  Yes, I know he isn't a Kardashian, but he's a part of that clique now and will always be lumped in with them lol.

Supporting trump and saying slavery was optional while being a black man, is going to cause a ruckus especially if you're already a celebrity.  I'm sure his sales jumped up, his followers spiked, his everything is bigger now than it was before.  Yes, it wasn't the best publicity, but it got people to notice him and that's what it's all about.

His sales will likely jump due to controversy
Some people are saying that he did this only because he's a little crazy, not because he was trying to sell records, but regardless of why he said it, he will make more money in the long run.  Controversy as a celebrity, especially a being a rapper, will always boost your profits because people will now know who you are and what you do.

Think about it, how many people weren't thinking about Kanye until he popped up on TMZ and said what he said?  Probably the masses of followers that he has, but now they're all thinking about him and a lot of them may have made a stop at iTunes to purchase one of his songs or even an entire album. 

Make America great again!
Kanye is a supporter of Donald Trump, which isn't a good or bad thing, but being a black man that supports Donald Trump isn't what the majority of the community would do.  He actually created waves with his one Instagram post where he was wearing a "Make America Great Again" hats, which seemed to blow over quickly, and maybe that's why his new outburst of "Slavery was optional" had come out. 

People say Kanye is an honest and good man, but maybe he does these things thinking he's right, which will still make him seem like a genuine person when you talk to him one on one.  Or maybe it's all a ploy just to bump up his sales lol.


In conclusion
What Kanye West did was a dangerous jump to get in the medias eyes, which has worked so far, but could actually hurt him later on down the road when he tries to sign up at a venue that is owned by a black business owner who doesn't want him to perform solely because of what he said on TMZ.  On the other hand, he could be opening up doors to venues that he couldn't get into, and that could actually increase his schedule.  In the end, we'll never really know what was going through his mind when he was saying it, but we can all agree that he's now everywhere online as well as on TV and that's what a lot of us are trying to do


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Tommy Carey