6 ways to use your YouTube videos to boost sales

6 ways to use your YouTube videos to boost sales

When you get into marketing, you will likely try your hand at YouTube marketing at some point in your journey.  People all over the world will tell you that getting views on your YouTube videos is a great way to boost your brand's awareness, increase your sales, and get traffic to your website that could result in someone sharing your info or products.

As you may know, YouTube is the largest video hosting website/company in the world, and it shows no sign of slowing down.  It's owned by Google, the multi mega-billion dollar company who pushes their successful ventures into the stratosphere so they become the most successful thing in the world, and YouTube is no different. 

Below are 6 ways to help boost your traffic, views, and sales to help you become more successful down the road, and they are:


Add in customer testimonials
If you can squeeze customer testimonials within your videos you will notice they start to produce more sales than the ones you aren't putting them in.  The use of testimonials within a video can boost your sales because if the video is done right the viewers will already be on the verge of signing up for whatever it is you're selling.  They'll then see some testimonials placed within the video and they will more than likely click through to your website and likely sign up or at the very least share your page


Point out your call to actions
You can place call to actions (CTAs) within your videos themselves, which will usually get clicked if they stand out well enough without detracting too much from your videos, but not many people call out their call to actions.  I recently came across a video, one I wish I saved the link to, where the person was pitching a product as they walked through their office and talked to the camera but every once in a while they would acknowledge someone in the office as they were going through it.  Now, that alone is a great way to build a video because it shows you're personable and people like you, but what he did was point out coupon code links in the video where he literally pointed at them on the screen when they popped up and said: "Click that link for a discount".  I was tempted to click the link right then and there because he told me to, but I didn't because I was watching the video for marketing learning purposes only lol   Now, if someone can get me to impulsively click a link, they've done their homework because I'm a veteran marketer and it takes a sly person to get me off my game lol.


Create fun videos with strategic product placement
One great way to produce a sale is to have strategic product placement.  It's worked for many years and people pay a lot of money for it in their own commercials as well as within movies.  Now, you don't have to pay someone to put your products in their videos because you can do this yourself.  What you'll want to do is produce a video that is funny, emotional, dramatic or any other type of emotion you can think of as long as it pulls people in.  Once you have a good video in mind, you need to think of where you can place your own products which will boost your own sales since you're not actually pushing it in the potential clients face.  They will see the product and think "Hmmm, maybe I should try that" and then they will look it up, or better yet, they will click the link within your video and go right to your website


Create a sort of montage from an event
If you ever run an event or go to one, you will want to take plenty of video and pictures while you're there.  You can then compile a sort of montage and use SEO to get the video ranked for specific keywords related to that event where it will show up for anything related to those keywords. 

Once you have the video produced, you'll want to upload it and optimize all the content as well as the call to actions.  The more people you get to view your video the better it is for your profits


Go Live on YouTube
The term "going live" is pretty common now that you can do it on almost every social platform that is out there today.  You can go live on YouTube as well and pull in plenty of viewers who could actually turn into customers down the road.  Now, going live is more of an instant viewer boost because once you're done you don't have that link up anymore.  The one downside of going live on YouTube is the more subscribers you have, the better it is for your views because people will get notifications on their phone that you're going live and they should come watch. 

Think about it, when someone goes live on facebook you'll get an annoying notification, then you'll either click through to watch or you'll ignore it.  Facebook sends these notifications out to your friends, but YouTube will send it out to potentially millions of people that could be following you.

A good example of this is the professional gamer called Ninja, who is currently making $500,000+ a month because of his social presence and how much fun he's having while playing.  When he goes live, his millions upon millions of followers get a notification and they might click through to watch his current stream.


Use Influencers to boost product awareness
Influencer marketing isn't anything new if you're an active marketer, but if you're just starting out, you're going to want to dive into this and see where you get.  Some people have paid $100 and make thousands where others have paid thousands and made nothing.  The key to success with influencer marketing is knowing what the influencer is worth and not accepting anything more than what you're willing to pay because you should know what type of profits will come from a single post from the influencer in mind.

What you'll do is pay the influencer for a post, dedicated video, or even just a product placement where they're using your product and share a link in the video as well as the description where people will likely click through.  The bigger the influencer, the more money you could potentially make, but that also means the more you might have to pay for the boost.

On the other hand, you can't forget about the micro influencers who will sell you ad spots for much less than their larger competitors.  You might see this as a bad thing, but it's actually awesome because people respond to micro influencers more than big ones because the smaller guy tends to respond more to the followers whereas the big influencer just posts and ignores the comments because they don't have time to respond.


In conclusion
YouTube should never be ignored when you want to make some cash, mainly because it has a massive amount of traffic flowing through it that you can actually tap into if you do it right.  Get your optimization right, have a fun video, have proper product placement, and you could even work with influencers to do all of the above.  If you do it right, you can see the traffic start to flow in from just one video!  So, get some clips together and post them on YouTube to see where you get


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Thanks!

Tommy Carey