Generating quality content by utilizing guest bloggers

Generating quality content by utilizing guest bloggers

When it comes to generating high-quality content, you might not have the skills to write it up yourself or you might just not have the time, so you'll want to open up your website or blog in order to bring on a lot of guest bloggers.  These bloggers will come to your website, write some amazing content and submit it for approval, then get some benefits in return after you approve the article they've written up.  You will likely get a lot of submissions after you get the ball rolling and word gets out that you're accepting guest posts, so you'll want to automate the vetting process as much as you can.  You can always link your posting process to Copyscape, and scan each article that is submitted to make sure it is unique, but even that won't be a sure fire way to keep getting great content.  You'll have to do a manual review of each article and make sure it's top-notch, then approve everything that passes your guidelines.

It will take some time to get a decent amount of guest bloggers into your website and submitting content, but that's actually a good thing.  You will want to iron out all of the kinks that come with having guest bloggers come in and post content for you, so you'll want to take it slow and work on it along the way.  With this discussion, you'll be able to begin the process of getting bloggers in who will generate content for you.  To do that, you'll need to work on the following:


Boost your domain authority to entice guest posters
A good domain authority is what the guest writers are going to be looking for because they'll want to get something out of their posts if you don't plan on paying them for their content.  Now, you'll need to do this by building up your reputation online, as well as your dofollow backlinks that are high quality, and eventually your DA will jump up to enticing guest poster levels

You'll want to focus on niche related backlinks, from websites that already have a decent DA, so be sure to build relationships with plenty of people and websites within your niche to eventually get a backlink from them later on when they don't mind you guest posting once or twice on their website.  Yes, you will need to build up your own DA by guest posting on other websites that already have authority within your niche.  You can always purchase backlinks from high authority websites, but you'll need to make sure the purchase can't be traced because Google and the other search engines don't like that very much.

Offer a dofollow backlink within profile pages
When you're trying to get guest posters to come in and submit top-notch content, you will need to give them something in return to even get their attention.  A dofollow backlink from their profiles is a great way to get them to start posting for you.  Since you're working on your domain authority now, you will only increase the benefits of them posting quality content, which is what they will notice and continue to write for you

A dofollow backlink from their profile, or signature, is a great way to boost a website's rankings and that is why the bloggers will want to submit content to your website   Think about it, plenty of people submitted content to EzineArticles back in the day because they could get backlinks from it, and it worked well.  Obviously, you'll want to limit the number of links that are going out, so you'll want to avoid letting people place links within the post that isn't relevant to the content itself.  Only relevant links, to authority websites, will be allowed if you want to stay successful and keep your DA high.

Offer a revenue share
One way of generating a decent amount of guest posts is to offer a revenue share.  Now, a lot of bloggers will avoid this method because they want instant gratification for their content, not a promise to pay later on when the article eventually ranked in the search engines and brings in traffic and clicks on ads.

A revenue share is simple, you just offer the person a percentage of the income coming off of the profits of their posts, which means they will make more money if they submit more content.  If an article spikes in the rankings or goes viral, they will get a boost in profits due to all the traffic coming in.

Pay bloggers for their content
This method requires you to already have a decent revenue coming in so you can pay them for their content.  You'll be able to work with the best writers out there and offer them money for each post, which they will gladly work for.  You'll most likely get a few people trying to take advantage of the situation and submit duplicate content, but this will easily be found out with a Copyscape scan and then you just ban the blogger. 

You can find bloggers all over the place, especially here on SEOclerks (I'm one of them lol), and you can contact them all to see what their rates are if they don't publicly show them.  Take your time vetting bloggers, because a lot of them will take you up on your offer, but you'll only want the best of the best for your blog.  You'll want the bloggers that understand SEO and how to write up compelling content that increases engagement, so you'll likely want experienced bloggers that have been writing for a while


In conclusion
Guest blogging is nothing new and it's still a great way to build content for free or a commission to the writer.  You will also want to build up your domain authority in order to entice bloggers to want to gain a dofollow backlink from their signature and build up their own authority.  If you want to pay the guest bloggers, you'll want to vet them first and make sure you have the best writers possible before letting them submit work.  Obviously, you'll want to make sure you run everything through Copyscape to be sure everything is legitimate and will benefit both parties

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Thanks!

Tommy Carey