How to turn your email list into a profit machine

How to turn your email list into a profit machine

Whenever someone talks about email marketing, they always talk about how much money they make, but they rarely talk about what they did to get the most out of their lists.  Yes, that can be a bit infuriating since you want to make money yourself, but you're afraid of burning up your lists.  You want to send out a bunch of great emails, but you know that if you send out everything you want you will likely get a lot of people unsubscribing, so what do you do?  Do you send out what you want every single day or do you send out emails once a week containing everything you have done during that week?  Well, you'll want to send out a general email with various things for people to choose they want to click on, which will increase your success rate with each sending and you will have less people unsubscribing due to getting annoyed if you were to send them out each day

Email marketing has been tested for years, and it's likely you can get $41 for every $1 invested into it, as long as you have a super targeted list that is intrigued with your content and really wants your emails to land in their inbox   It's difficult to build an email list quickly, but this isn't something that should be rushed if you're planning on doing everything right.  So, instead of rushing your list creation and hurting your conversions later on, do it slow in the beginning and boost your efforts when you figure out what works best   After you have an amazing list, you will be able to turn it into a profit machine by doing the following:


Sending out informative emails
No one wants to sign up for a newsletter and get a bunch of emails with a little bit of info in them.  Like I mentioned above, send out a weekly newsletter containing your blog posts or updates about your company, and you will increase the ROI of you list a ton.  If you have multiple links, along with great titles inside of your newsletter, you will increase your click throughs and potentially get more sales because of it.

If you're sending out high quality information, people will click through and wait for your next weekly update so they can read through some more great content in their down time   Eventually, you will be seen as the authority in your niche and people will trust you, making your website a hub for people who want to make a purchasing decision based on the words you type up

Not always pitching in your emails
It's extremely annoying to sign up for a newsletter and constantly get emails containing pitches for systems, services, and products.  If I'm signing up for a newsletter, it's because I was impressed by the content that was on the website, and I want to see what they have to offer later on.  If I start getting promo emails labeled as "newsletters" I will almost instantly spam them and ignore them forever. 

Whenever you send out a newsletter that is full of pitchy text, you're just taking advantage of your list and they will know it right away.  You're only going to hurt you list growth, since a lot of people will unsubscribe, so don't do this.  Send out great content and build a relationship with your list, they can make a purchasing decision on your website where you have banners and links to services they might like.  Don't hurt your list with constant pitches.

Targeting niche specific people
When you start building a list, you'll need to get pretty niche specific to make sure your sign ups are intrigued at what you have to say.  If you're building a general list, and you send out a newsletter that revolves around programming, you're not going to get much of a response.  Sure, you can build a massive list, but it does you no good if it isn't targeted because the click throughs won't be there and your marketing attempt will have been pointless.

If you get targeted, you won't get as many email signups, but you will have many more people buying from you with just one newsletter!  So, get specific in your targeting and you'll be more happy later on.

Offer list subscribers special discounts
To build up your list quicker, you will need to offer discounts and specials to anyone who is in your list.  Offer them something that they can't get on your website, and more people will sign up and stay in your list, because they're intrigued what could pop up later on when you eventually do offer a discount to list subscribers



In conclusion
Building a list isn't difficult, but building a great list is hard.  You need to treat your list well and build up a relationship with them in order to increase your conversions.  If you're getting super targeted with your list, and building up a relationship with them without spamming away, you will get a lot more money out of each newsletter that is sent out   Just be sure to send out weekly newsletters, not daily, and your list should stay strong and profitable


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Thanks!

Tommy Carey