What you don't know about SEO may hurt you

What you don't know about SEO may hurt you

Understanding SEO isn't the easiest thing to grasp, and it can actually hurt your website more than you know, if you decide to do the work yourself.  Hell, you could actually hire a dedicated SEO team and they could hurt your rankings and websites image in a short amount of time if they don't know what they're doing!  This is why I research and implement every new "method" I read about, on test websites, so I can be sure it will work or it won't work for a clients website.  Remember, if you're running a service and selling anything that relates to a clients rankings, you'll want to be sure to do plenty of testing before implementing because you're never sure if this new thing is actually going to work or if it's going to burn the website it's done to.  It's better to be safe than sorry

In this discussion I'll be going over the 4 things that can actually hurt your website if you don't understand what SEO is and what you're actually doing when placing a link.  Those 4 things are:


You could be building backlinks that hurt you
Building backlinks doesn't take a rocket scientist to figure out.  Building the right backlinks in the right manner takes a little more work to do and can take a PHD in rocket science to do lol   You don't actually need a degree to do this, calm down, it's just a funny way of saying that building the right backlinks takes time and effort since it's not something you can do immediately. 

If you go around and drop your links on any website you find, you probably won't have the best backlink profile in the eyes of Google, and your time would have been better off researching some niche related websites and placing a link there.  You may have spent a few hours placing links on random sites, and gotten a slight boost, but you could have placed a fraction of the links on related websites and hit page 1 for your keyword if it's a low competition one.  So, you'll need to value your time a little better and work smarter, not harder

Placing a bunch these low quality backlinks can actually have little bombs just waiting to blow up on you.  Your low quality backlink profile could have a bunch of these little bombs, or just one, but any of them that gain a penalty means they blow up and hurt your rankings a bit since you're linking to "bad neighbors".  Now, there are a lot of SEO specialist that say this won't happen, but why not play it safe and only build high quality links instead


No one will actually find you through the search engines
If you don't know what you're doing, when it comes to SEO, you will likely hurt your rankings or not boost them at all.  This means that no one will find you through the search results and that means less traffic and sales for you.  You could always be a successful website owner simply through banner advertising and PPC campaigns, but that's not always the case because a lot of webmasters can't rely on paid leads the entire time. 

If you don't do SEO properly, it will actually take some additional funds to bring someone in to fix the problem even before they try to boost your rankings.  If you have SEO campaigns built on top or bad SEO work hat was already done, you won't boost your rankings much and you're sort of paying twice as much for SEO or paying for SEO that is only half effective.


You might not be adding unique and valuable content to your website
I've actually send this done thousands of times, and it's because the website owner has a brick and mortar business that relies on a lot of foot traffic, not random search engine traffic.  Basically, the owner of the website doesn't add a lot of quality content to their blogs or sub pages that is related to the niche they are in.  This is because they don't think they need to, or they simply just don't understand SEO, either way it's not a great plan of action.

Not adding content to your blog or subpages means you're opening the door for competitors to come in and take over, which isn't something you want.  So, instead of letting your competitors win, why not focus on some niche related content that isn't always pitching a product or service and provides value when someone reads it.  If you can do this, you'll boost your rankings and make more money from all the search engine traffic you'll eventually get


In conclusion
Not understanding SEO isn't a game killer, unless you start doing it yourself and think "I can do this easily!", which will usually turn out to be a bad decision lol.  It takes a very long time to learn everything there is to know about SEO, so you'll need to research everything possible and test out your ideas on burner websites that you can ditch when they get a penalty, if they do at all.  Research, test, figure out what works, use it for yourself, profit



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Thanks!

Razzy