5 horrible things that can happen if you get complacent

5 horrible things that can happen if you get complacent

When you become complacent, you are getting too comfortable with your situation, and this could actually be a negative thing if you're running a business.  Business owners around the world tend to get complacent after they become successful, this is because they have teams doing the work they use to, and now they don't have to focus on what needs to be done.  Companies go under all the time due to management and owners getting complacent, it's not actually a secret, it's the truth behind complacency.  If you become complacent, you're giving your competition the chance to over come you with their own success and that means they could be taking your customers.

Complacent doesn't sound like a negative word, but if you're running a website or company, you need to see it as a business killing word.  Do you think Google would be where they are today if they got complacent after they got the market share of searches each day?  Do you think technology would be where it is today if everyone was like "Well, this is good enough, time to stop advancing!"?

Becoming complacent means you're given up and you're happy where you are at in life right now.  That's fine if you don't rely on your own actions to bring in clients, but most of us have to work to make money, so get out there and get to work lol.  In this discussion I'll go 5 reasons becoming complacent is a horrible thing when running a business.


Your sales will begin to slip
When you become complacent, your sales will eventually begin to slip due to you not investing as many hours as you normally did prior to becoming comfortable.  Sales are what make you successful, and they're hard to come by if you essentially give up on your business and let them slip away.  You'll begin to get some negative reviews because of you becoming complacent, and that's because your normal 8 hour response time is not 4 or 5 days, which isn't a good thing at all.


Your loyal clients will begin to leave for your competition
Loyal clients want to be able to talk with you whenever they need to, but they won't always contact you, they just need to know they can.  If you avoid their phone calls, they will begin to cancel their accounts with you or not sign up for another contract, because they will be moving over to your competitors who are responding to them.

Clients want to know you're running your business and advancing it as much as possible to be successful.  If you become complacent, you won't be pushing as hard as you could be, and your overall business model will begin to suffer because of it.


Your rankings will begin to slip in the search engines
One of the business killers is when your rankings begin to slip.  This can happen for many reasons, but it usually happens when someone thinks their rankings are solid at the top so they stop publishing content or building backlinks from niche related websites. 

Becoming complacent will definitely hurt your rankings because you're not investing time into your own SEO and marketing, which will not only hurt your rankings, but diminish your sales at the same time.  Your rankings will slip, which means your sales will take a hit since your not at the top anymore bringing in new customers.  Your marketing will produce less because you're just not doing is as often as you should, resulting in less sales.


Negative words could be said about you and your company
If you become complacent, your clients might tell people online that you're an unresponsive company and others should avoid you.  They will post their experience with you, and that could be a negative thing if you're too complacent because you think everything is going well.

Reviews can kill a business, so don't be complacent, start doing the work and help out your clients whenever you can  


You could have to close up shop
The killing blow of complacency is when you have to close your business and work for someone else.  We get into entrepreneurship because we want to make money and not work for anyone else, so don't get complacent.  Complacency is something that hurts you when you have something to do each and every day, especially if you're doing research and development. 

The difference between shutting down a website because it's not performing well and closing a website due to becoming complacent is that you tried with one and gave up with another.  Becoming complacent is like giving up, so don't do it if you want to be successful online


In conclusion
Becoming complacent is tough to avoid, we all fall into it from time to time, but what makes you strong is if you can break it and become productive in a short amount of time.  You can't be complacent and successful at the same time unless you have a super successful business that is run by teams of people.  Most of us don't have these teams to do the work, so we have to, and becoming complacent can be a killing blow to our careers.  Get to work, make some money, and become successful while avoiding complacency


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Razzy