Educating your visitors is a great way to turn them into clients

Educating your visitors is a great way to turn them into clients

Getting traffic to your website is just the first hurdle you need to get over in order to be successful.  The real battle begins when they get to your website and want to make a purchasing decision or leave your website because they don't like what they see.  People aren't trusting advertising as much as they did in the past, and that's because anyone can make their own products and services look like the best in the industry, when in reality they are garbage and people are amazed how the company is still in business lol.  Roughly 70% of people don't trust commercial advertising in some way because it seems to be slightly decieving.  That is why you need to educate your visitors in a way that makes them trust you enough to sign up

If you can prove that you are worth purchasing from, people will always open up their wallets since they trust you more than your competitors.  Your potential customers crave information, and you're going to start giving it to them   Think of it this way, you're going to give away massive amounts of great content, so much that it will turn your buyers into your own cheerleaders on the front lines of your marketing campaign.  Of course, you'll need to have a great product in place that can compete with your competitors, but I hope that is assumed.  If you can teach your visitors why you're the best, they will help you outsell any other marketing tactic 10 to 1

Before you do anything, you need to write up guides and "how to's" in order to get people to read much more than they would if they came to your website for a specific search.  People want to learn, so give them plenty of content in order to stick around and read everything they possibly can until they fall asleep at their computers lol.

Your reach has to be far and wide, you can't just target specific keywords and hope everyone will turn into your brand ambassador.  You will need to boost your rankings for every keyword you can think of, low traffic and high traffic keywords, you can't be greedy and only target the top traffic ones.  Once you have this two stage content strategy set up, you're good to go

That specific technique has worked well with my own websites, and finding your own method using this strategy will take some time, but it can be done if you just take your time and map everything out   Below are some additional things you can do in order to help educate your visitors and help turn them into new clients.


Let them see the inner workings of your business
Think of it as the yellow brick road and you're trying to get back to Kansas, you get into the tower and you see a big head talking to you, but something is off because there's actually a man behind a curtain talking to you.  If you didn't pick up on that, the example I was just talking about was from the wizard of oz, but explains everything really well.  You need to show the people who you are and how everything works in order for them to trust you.

You can do live streams in order to show them who you are and even some of your employees if you have them.  People will tune in to view what everything is about and see what you're doing, which will build trust because you're not scripting anything and you're just talking to them like you would your friend.

Another thing you can do is sit behind your desk and do a live Q&A with your viewers.  This will help educate them since they'll be asking you questions and it will also build trust which goes a long way.  Think of a webinar but you're helping people out for free


Create multitasking content for your readers
Literally billions of words of content get published each and every day, so you'll need to stand out from that sea of content getting pushed out to fight for the top rankings.  You can't really post content every single second of every single day, so you'll need to create content that multitasks for you.  A good example of this would be if you're teaching someone how to edit an image for their website, you can record everything and share it on your own website for others to use at the same time.  You can also live stream the entire process so people can learn in real time if they happen to be on your website when you're doing it.

You can then transcribe those videos by yourself, or outsource it to someone for a few bucks, and add that content to your website for better content on your website that might not be out there in the world already .  Once teaching lesson can turn into multiple content methods for you to use in order to bring in even more people to your website.  Rinse and repeat this process and you'll have a massive amount of teaching content on your website that multitasks for you


Always keep them wanting to come back to your website
If you can keep them coming back simply because of your content, you're doing it all right   You'll need to provide some sort of value to your visitors and you can do that through your content because it will be educational.  They can come back to see what your new posts are all about, and they can learn along the way, which makes them want to come back more and more after every visit until they eventually turn into a customer or newsletter member




In Conclusion
Creating content that keeps people coming back is a tricky thing to do, but if you're educating them in some way, they will want to come back and see what you're talking about.  Creating content that multitasks will help you build up the content on your own website as well as help people in real time or later on when they stumble upon your video



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Razzy