How a physical business can skyrocket their sales with simple marketing tricks

How a physical business can skyrocket their sales with simple marketing tricks

Physical businesses are ones that have an actual location and don't rely heavily on digital sales like an SEO company, web design company, or online marketing company.  You may also have heard the term "Brick and Mortar Business" which is the same thing.  Setting up a physical store front is much more difficult to do compared to setting up a website, but they're very similar when it comes to getting the sales rolling in.  You're ready to make money, but you need to get people to come in and pay for your products or services, and this is where marketing comes into play!

You can take the quick route and set up some PPC campaigns in order to bring people into your store or website, but that won't get them to actually open up their wallets.  What you'll need to do is use some marketing tricks in order to continue contacting them, get a product in their hands that they will love, and basically get them to remember who you are and what you do.  It's not the easiest thing to do since a lot of this will usually cost more for a physical business, since you will need to invest in product as well as marketing tactics, but it's worth it!

In this discussion I'll be covering a few tricks you can use to boost your sales through little marketing tricks, and they are:


Restaurants giving away free food for profits
A lot of successful businesses will give away something for free in order to keep customers coming back time and time again.  This isn't exactly a new trick, but I'm going to go over why it works well. 

It works so well because people never really want to spend money on something new that they might not like.  So if you're giving something away for free, that they were already interested in, you will see a lot of people coming back multiple times and spending a decent amount each time.  Think of it this way, McDonald's gives out free toys in their happy meals because they know kids want them, and the parents don't want to deal with their child yelling "I want that McDonald's toy!!!!" so they go and purchase the crumby food for their child lol.

Another way to give stuff away for free is to have a members card, or stamp card, that you will mark for every visit the person has to your establishment.  You can give away something for free whenever they come in 5, 10, or even 15 times because you're basically saying "You're such a loyal customer that you've earned this for free".  Of course, the higher number of times you require them to make a purchase from you, the less likely they will come back to fill out their cards.  Between 5 and 10 times is pretty standard, and you'll see more success with a number closer to 5.  If you want to use this method, be sure to start off with a lower number and increase it over time to see what the best success rate is and stick with it.

This method actually works with plenty of business types, not just restaurant or cafes   Be sure to give away something that you can afford to lose in order to keep them coming back in.


Loss leaders are your friend
If you don't know what a loss leader is, I'll give a quick explanation of it.  A loss leader is something that costs you more to produce than you sell it for.  It's basically an investment into a product or service in order to get customers to come in and buy more than just the loss leader.

I'm going to use McDonald's as an example again because they did this right, and I use to work there a long time ago so I know they use loss leaders to bring people in

McDonald's uses loss leaders to get people into their establishments, and not just any loss leader, they use chicken nuggets to get everyone in.  Yes, their chicken nuggets are loss leaders that bring people in to spend even more money.  McDonald's does this really well, because they target children in their commercials and they always show the kids eating chicken nuggets.  Also, they run commercials when kids aren't in school, which will increase the chances of the kid actually seeing the commercial and asking their parents to go to McDonald's because they now want some chicken nuggets.  How many times to you think a parent will cave in and get their kid chicken nuggets and not purchase something for themselves or even the entire family? 

Basically, that loss leader just pulled in an entire dinner order for a family of 4 and McDonald's only lost like $0.25 from the nuggets but profited on everything else   If you can make your own loss leader, you can skyrocket your sales


First visits are free
Not many businesses will go this route because they have to front the money it costs for the service or product every time a person comes in to buy something.  You'll need a database of clients who have come in before in order for this to work, otherwise everyone will say it's their first visit and you will go broke really quick. 

What you'll do is give them their first meal or service for free, which will get them to come in and try you out.  Remember, people love free stuff and if they end up liking what you're giving away, they will usually come back and spend money at your establishment.

One way around the downfall of this method is to only give away one thing for free from the entire order.  This works well if you have people purchasing multiple things, such as automotive shops as well as restaurants, since there is usually a plethora of items on the bill.  Of course, you won't remove the most expensive item on the list unless you're absolutely sure they will come back and spend money.  One way to figure out if they will likely come back is to guesstimate how much money they make, and you can do this easily with an auto shop because you're working on their car lol.  A Mercedes or range rover is a better option to remove the most expensive service and a Honda civic isn't.  The person driving the more expensive car will likely come back whenever they have a problem with their car, and you know they can afford to pay for the better parts


Avoid discounted items on the first visit
Many experts will tell you to avoid discounting items on a customers first visit because they will expect that same discount every time they come in.  If they come in a second time, and the discount is gone, they will see your service or products as overpriced since they paid much less the first time around.

Discounts aren't to be avoided, but they're not the best thing to give away when the person is coming in for the first time.  Giving away something for free is much better than giving a first time discount because people won't expect you to always give away a free product. 

Think about it, if you're giving a 50% discount to someone who purchases a $50 product for $25 and it costs you $10 to get it yourself, you're making $15 from that sale.  That's not a bad thing at all, $15 profit is a nice chunk of change, but it could be more each time when the customer comes in for the third or fourth time.  If you're giving away a 50% discount to them each time the come in, you will make much less than if you just gave away the item in the beginning.  Lets say the customer comes in 10 times and expects a 50% discount, you're going to profit $150 for those 10 visits.  If you gave away the first $50 item for free, then every visit after that is profit and you would make $450 for the 10 visits.  So, how much would you want in your pocket after their 10 visits? 



In conclusion
I didn't write up a huge list of marketing tricks, because ones like these are few and far between.  Sure, there are a lot of these that could be written about, but not many of them work lol.  The few I mentioned above are sure winners if you implement them the right way, so get to work and see which one will bring you in the most sales


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Thanks!

Razzy