Why offering free advice is an amazing way to increase your sales

Why offering free advice is an amazing way to increase your sales

We all know that offering discounted services or products is a great way to get people to sign up with you. What if I told you that you didn't have to discount anything and you could make just as many sales? You can do this pretty easily through offering people free advice along their journey. You'd basically be a consultant within you industry that helps people out for free in return for absolutely nothing. You won't pitch them anything, you won't show them any services on your website, you won't show them any products you sell, and basically you won't show them much besides the answers they need help with. Sure, you will always have your domain within all of your emails and support system, which is how the people you're helping will see what you do and eventually ask to pay for your services

You may get some people asking you a bunch of questions and then expect you to do some work for them, for free, but you have to avoid this at all costs because they will just ask for free hand outs all the time if you do. This is also a bad thing when offering discounts, if you give them a discount in the beginning, they will always expect it and not want to pay your regular price. If it really comes down to it, you can do a free month of work for them, but that will only be a good thing if you get them to sign a 1 year contract with you and you're giving them the first month for free, at regular price of course

People love free stuff, even if it's just you answering questions that they couldn't figure out themselves. You're providing value, and they will see you as an authority, so they will want to continue working with you rather than search for a different company to help them out.

Below are 4 reasons you will build your sales by giving out free advice to anyone who needs it.


People always need a question answered
There are entire websites, big websites, that dedicate their entire entire platform to Q&A. Think about it, how many times have you landed on Quora because you search up a question that you needed answered? If you're like me, you probably see it pop up in the search results fairly often lol.

If you dedicate your entire website to something like YourIndustryFreeAdvice.com or just YourIndustryAdvice.com you will see a decent amount of people coming to you when they need something answered. Think about if you can have the questions answered in real time You will be able to build a massive brand and take over any industry you can think of lol.

You're probably saying something like "I already have a website up and running, why can't I just do the free consulting there?" and that's because you'd probably be better off giving free advice through a website that is devoted to it so people will see you as an authority who is doing this for free, even though you'll have your links at the end of the answers you provide haha.


You will build trust
Trust is a big thing when it comes to closing a sale and keeping them signed up for a few months or even a few years. If you don't have trust between you and your new client, you won't see them signing up for your bigger services and sticking around for a while.

Google loves trusted websites and always ranks them higher within the SERPs, and that's basically how your visitors will see you. If you're a trusted source of information, people will constantly come back to ask questions because they know you're not going to steer them wrong. They will also share your website and your actual name to people they know and they will say something like "This guy (name here) helped me out a lot with my problems, he's a free consultant and you can find him here (URL)". This is one of the best ways you'll boost your sales exponentially


You will build up your content
Even if you're talking with people in real time, you can then archive everything and have it as it's own page on your website. It will basically be user generated content, and a Q&A at the same time Google and the other search engines love question and answer sites as well as fresh content, and that's what you'll be providing them

Imagine if you talked with 10 people a day for a minimum of 10 minutes every time. That's 100 minutes of content that can go on your website and you didn't even have to write it all up yourself! Basically you'll be getting user generated content on a free consulting website where you will likely get a decent amount of sales because people will see your links


People will come to you since you've been helping them
This is where the money comes in. You've been helping people out for a day, week, month, or even a year without asking them to pay you a penny, and now they're ready to invest in something you offer You could be selling a service or a product, it doesn't really matter, they will come to you first since you helped them with any problem they had

The best part of this is that you will have built up a relationship with these people, and that's one of the biggest things master marketers tell you to focus on in order to get big ticket contracts. Sure, you'll have to invest some time into writing up responses, but that's not a huge waste of time if they're going to likely work with you in the future



In Conclusion
Free information is what powers the internet and if you're offering a free consultation service, you'll have a decent amount of people coming to you when they can't figure something out. You won't want to do the work for them, for free, because they will always come to you when they need something done and expect to never pay. Sure, you can do some free work, but you should only be doing it if the person is singing a 1 year contract with you and you're just giving them the first month free In the end, free consulting helps people build million dollar companies, and you should always try to help people out because you never know how big their own companies can get



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Thanks!

Razzy