Why getting on social media platforms is a great marketing tactic

Why getting on social media platforms is a great marketing tactic

Back in the day, we never had social media platforms like we have today.  Sure, we could go on a platform and post an image or share a link, but it never had the impact it does today because of how everything is interlinked and working together in order to share information.  If you haven't figured it out yet if someone wants to create a lot of buzz behind a movement or something that happened, they simply have to share it on a popular social media platform and it can go viral.  Now, you can use this type of wildfire to boost your own marketing strategy, of course, you won't want to create fake news, but you can always create a buzz behind your own company or website in order to push people towards it which could make you some additional money along the way Social media platforms are only getting bigger and better.  Facebook started off by getting into a few colleges and now they have billions of members across the world who are active on there.  Instagram and Twitter are also massive entities in the social media game, and should not be ignored if you want to siphon traffic to your own website.  Every year they get bigger and bigger since younger people are making accounts.  There are easily more people making accounts each year than there are deleting their accounts.  This is because people don't think of deleting their accounts when they want to leave a platform, they'd rather just go inactive and keep their profiles up in case they want to come back at a later date.  So why exactly is getting on social media platforms a great marketing tactic?You save money on PPC ads
Most of the time you can set up an ad and get clicks to your website which will hopefully turn into a sale.  If you're on social media platforms like Facebook, Instagram, Twitter, Pinterest, etc. you can build a following overtime for free.  You can then post something on Instagram and have it cross-posted to Facebook and Twitter at the same time.  This saves a lot of time since you won't have to log in and cross post multiple times.  This will save you money on PPC ads because your following will share and boost your posts for you.  They won't spend money on your images or posts, but they will like them which will help boost you on Instagram.  The bigger your following, the more money you can usually make when you're posting quality content regularly.Strategically use tags
It doesn't matter what social media platform you're on, using tags in your posts will help you get found easier.  Some platforms will prioritize tags more than others, for instance, Instagram and Facebook let you add tags to your posts and you can rank within their internal search results easier because of the tags. If you're just posting random tags, you won't see much in the results department because people who do find you through a tag might not think your post is relevant.  If you're posting something related to dirt bikes, you can tag dirt bike brands, bike models, pro riders, event names, etc.  This will bring in people who are searching for these keywords and they will like what you've posted, even if it's not super relevant You'll get free traffic and sales
Everyone wants traffic, and that's why we tend to set up PPC ads on Adwords and Facebook.  We will pay for each click or per 1,000 impressions in hopes to get a sale through our website.  With social media platforms, we can get a massive flood of traffic to our websites for free, as long as we're doing everything right.  The traffic won't come in right away, so you will need to build up your profiles over time in order to see anything positive.  It will seem like a long road, but the journey will be worth it You can brand your website easier
People always overlook branding because they think it happens in time.  What they don't know is that if you're on social media platforms, it's much easier to brand yourself of your business in a quicker amount of time because of how many people could see your business   All it takes is one clever post or something that creates some buzz, in order to get branded within your industry.  If you get branded within your industry, that's just the first step, you'll now need to focus on national and global branding.  Now, it sounds intimidating but if you've already gotten acknowledgment within your industry, you've done the difficult part   Boosting your branding to the national or global levels is much easier because you already have a following who will gladly help you out   It's easier to get people to share your posts and website
If you're running a PPC campaign, you will notice that not many people are sharing your services, products or articles.  Now, if you're posting to social media platforms, where it's normal to share with people, you will see that people are more willing to share all of your posts for their own following.  People on Facebook will share your posts, people on Instagram will repost your images and tag their friends and people on twitter will retweet your tweets in order to share your information People want others to have quality information and products, so if they see you as an authority who has high-quality everything, they will share with their community and you benefit from it In Conclusion
Getting on social media is a great thing to do in order to save money on PPC ads.  Of course, you will likely have to invest into some PPC ads in order to pull in plenty of other people who might not be on social media, but in reality, there aren't many people who aren't lol.  Post quality content, images, services and products in order to build your following.  Dedicate some time each week in order to build up your social media profiles and you will be glad you did in a short amount of time Remember to follow me!https://www.seoclerks.com/user/RazzyThanks!Razzy