Why hiring a cheap SEO content writer never really works out

Why hiring a cheap SEO content writer never really works out

An SEO writer is a special kind of person who knows how to type a great article as well as optimize it for the search engines.  These kinds of article writers are few and far between, because you can usually get someone who knows your native language and doesn't know SEO, or you get someone who knows SEO but has horrible grammar and can't type well.  Hiring a writer that can optimize as well as spin golden words of content will help you increase your rankings within the search engines naturally.  This is because they will write up your content in a way that it will usually entice people to come in and comment or share what you have on your pages.

By optimizing the articles and content you're basically telling Google, and the other search engines, that you have some great articles on your website and what they are all about.  Google will then come in and do a sort of quality check on you content and increase your rankings if they deem fit.

The main thing you need to remember when it comes to SEO content writing is that there are two obvious types:

1. Good SEO Writing
2. Horrible SEO Writing

There isn't much of a middle ground when it comes to this type of writing because you're either doing it right, or you're screwing it up.  The content you place on your website will either help or hurt your rankings, it usually won't stay stable since it's every evolving.

Hiring a bad SEO content writer will result in a few negative things:

• Annoy you with all of the bad grammar
• You quickly find out that the content is just spun from 20 other articles
• The "writer" used Cyrillic letters to fool copyscape into thinking the article was unique
• Hurt your rankings if you do end up using the bad articles on your site
• They do the bare minimum on your article
• The content didn't seem to be researched at all, making the article read bad.

If the content is hurting your website you will likely notice a drop in organic traffic and possibly a complete ban from the index within Google, Yahoo! and Bing.  Trying to avoid a bad writer is never as easy as it sounds, but you can do it if you think before you click that "Buy Now" button lol.



Look at it from Googles point of view
They aren't huge fans of content that is blatantly optimized for increased rankings because the content is never really readable.  Meaning, it's tough to get through the content because there are random keywords or strings within the content making it almost illegible.  Google and other search engines want to offer it's users the best experience possible, and if you're only publishing top notch content, you'll notice some love from the search engines.  Many times writers will over optimize an article or blog post in order to get the top spot in the rankings for specific keywords, only to have it backfire and they actually drop off the radar.  This is because Google and the other search engines have become wise to their game and have taken actions to suppress the bad content.

Algorithms written by the search engines are made to identify the bad content around the web that has a sole purpose of boosting a websites rankings within the SERPs (Search Engine Results Pages).  The algorithms find black hat techniques such as keyword stuffing, hidden keywords using  very small fonts, blending content into the background of the page and purchasing high authority DoFollow links to boost your rankings.  If you're caught doing any of these, you will notice your rankings drop off the map because of a penalty you just obtained from one or all of the major search engines.  This means you're going to be saying goodbye to your organic traffic and some of your best sales.



In Conclusion
It's best to work with a high quality SEO content writer because they know how to write what you need and still keep it legible as well as please the search engines due to it being optimized.  Hiring a cheap content writer because you think you're getting a deal will likely result in a drop in rankings and more stress than you should have to deal with.


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Razzy