TommyCarey
Level X3
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Social media trends are always coming no matter what you do, so embrace them in order to gain more traffic and sales. The end of the year is quickly approaching and you can't do anything about it, so get on the band wagon and start pushing these 4 social media trends already. Think of it this way, either you start to get the ball rolling within social media marketing or your competitors will, and they will take the traffic and sales that should have been yours. Do you want to lose to your competition? I didn't think so!
Social media is ever changing, so you'll need to be flexible when it comes to marketing of this type. In order for all of this to work, you need to do a bit of research on what they current trends are and how you can utilize them for your own benefit. If you get use to what is working right now, it will make everything easier when we transition into 2018. You don't want to be left behind when it comes to social media marketing, so stick with it and up to date 
In this discussion, if you haven't figured it out already, I'll be going over 4 social media trends that you should get use to before 2018 in order to be a little more successful each month.
Chatbots are here to stay, get use to it!
If you've been living under a rock, or just haven't read up on the latest trends, you aren't familiar with what chatbots are. Basically these are bots that can send canned responses to your inquiries while you're away. Think of the power these little bots hold when it comes to client satisfaction rates. You have a little script responding to your potential clients and buyers with detailed answers while you're away so you don't lose any leads, sales, clients, etc. Someone will ask a question and expect an answer fairly quick, if you don't get back to them right away, they will leave for your competitors. With the chat bot, there is a quick response in order to keep the visitor interested and gives you time to get online if you're not already
These bots are getting made for almost every type of chat system whether it be on your own website or even through your Facebook page. They're pretty easy to set up because of how user friendly the programming behind them is done.
Start learning about chat bots already
You need to think mobile
There are platforms like Snapchat and Instagram that require you to have a smartphone in order to access them. Snapchat is 100% mobile but Instagram allows you to log in through a desktop or laptop, but not many people do since it's revolved around a mobile app anyway. Facebook generates the majority of it's revenue via mobile devices, a whopping 84% according to some studies! This clearly shows that social media platforms are getting a huge amount of mobile traffic from it's users, and you should be capitalizing on that.
Think of this trend switch for a second... Facebook was originally designed for desktops and laptops but is not getting the majority of it's traffic through mobile devices. Facebook is very user friendly for anyone on a mobile device, and this is the main reason it's becoming more of a mobile app than an actual website. Sure, it will stay up and running as a massive website because it's the smart thing to do, but it's pretty much a mobile app ran on everyone's smart phone lol
Everyone is going mobile and the trend doesn't seem to be slowing down anytime soon, so start capitalizing on mobile traffic and thank me later
Don't remove platforms from your rotation because they're similar
We all know that Facebook copied Snapchat with some of their most recent updates, but that doesn't mean you should remove one or the other from your campaigns. Sure, they may look similar in ways and work the same when it comes to specific features, but that doesn't mean you should stop working with one of them. Think of the reach each platform has and the devoted following, they're completely different at times. The majority of people who use SnapChat may not use Facebook and vice versa.
By removing a social media platform from your campaigns because of similarities to another, you're just reducing your reach and that means less potential to make money online.
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Chatbots have come a long way compared to what they use to be lol. Back when the first showed up, they would just do basic canned responses sort of like what you see with chat boxes that pop up and say "Hello there! Can I help you with anything?" These chat boxes aren't to be confused with chatbots, because they do completely different things.
If you can get a chatbot to have enough responses inside of it, it will seem like you're talking to a person on the other end when in reality it's just a script running on the back end and matching up the questions with the canned responses you have pre-installed into the system :D
Sure, it might seem like a chatbot isn't working how it was suppose to right out of the box, but it does take some time to get the tweaked in a way that they're doing a lot of the work for you. I like to write down as many questions as I can think of when it comes to my websites and then I'll write up detailed answers for each and input them into the chatbot. I'll then ask some friends, who aren't in the same field as me, to come in and ask as many questions as they can about my site so I can get an outside perspective and hopefully get detailed answers for any sort of blind siding questions I wouldn't have thought of :)
Chatbots can be free or paid, but the paid ones generally don't have branding on them and tend to be better since they're backed financially from all of the purchases or subscriptions.
SnapChat and Instagram do have similar demographics, but the ages are slightly different. Snapchat has a younger crowd while Instagram has a varied age range but is still a little older than the basic snapchat user :)
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This is the first time hearing about chatbots and it's a good thing I hear about it. It's a good concept where you don't have to worry about your business as who's gonna answer their questions. Nice post, by the way! :D
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jpyy
Oh, by the way, regarding mobiles, yes, of course, mobiles are the wave of the future with probably half of all website visitors using them. In that case, it's sink or swim. I can see why chatbots would get a better ROI than simply putting out an email link. In fact, it might be a good addition to my hosting business, though, not my hosting forum. Anyway, I'm wondering if these scripts are free, paid, or both. Oh, by the way, regarding mobiles, yes, of course, mobiles are the wave of the future with probably half of all website visitors using them. In that case, it's sink or swim.
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