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Everyone usually knows what SEO is and how it works, especially the people here at SEOclerks who offer services or are just buyers. But what about the people who are just starting out with SEO and read an eBook saying how to rank in a few hours. What about the newbies who build 1,000,000 backlinks overnight and think "I'm going to be #1 and make $1,000 a day now!". I'm sorry to say, but it simply doesn't work like that anymore. Sure, you could have done this 10+ years ago and make a ton of money online through increased search engine rankings, but now it takes time and a bit of effort in order to build up your rankings so they stay solid.
People all over the world think that SEO takes 1, 2 or maybe 3 months but in reality it could take years to rank on the first page. It all depends on the niche you're in and the keywords you're targeting. What I like to do is evaluate the profits of my competitors, it's an estimate on how much they're making, but I can get a decent idea of what they're spending on SEO and marketing by getting an estimate. The more the company is making, the more they can invest in a good SEO company in order to rank higher within the search engines. Now why am I talking about this... I evaluate how much they can spend on SEO because it will give me an idea of the competition in which I'm fighting an uphill battle against. A company could be spending $10,000 a month on SEO and getting top rankings, which means I have to put in much more time and effort in order to over take them in the rankings. This is why I like to target odd ball keywords or a smaller niche entirely.
Why target lower trafficked keywords?
By targeting lower trafficked keywords I'm optimizing my pages and running an off page campaign in order to rank for something that not as many people are trying to pull in traffic from. If I were to target the main keywords which are short tailed, I would have much more competition. If I target the keywords that have less than 10,000 searches per month, I have a much better chance of getting top rankings which will bring in a decent amount of traffic and sales. Sure, they won't bring in as much traffic compared to a 300,000 searched keyword per month, but I'll be able to target dozens of these low trafficked keywords and build my profits over time
After a few months you should be seeing a decent amount of traffic coming in from these less targeted keywords, and then you can start targeting your main high trafficked keywords
Why should I take my time with SEO?
Taking your time with SEO is always a good thing because rushing something like this is always disastrous. I've been working in the SEO and marketing field for over 15 years and I never rush anything when it comes to rankings.
You need to think of SEO as if you were building a house. You need to lay the foundation and wait for it to dry so that you can start building on top of that. The foundation is like your sales threads that you should be posting around the internet in order to bring in a few sales but primarily get seen by the world and the search engines. Next you'll need to build the structure above the foundation so that you can start seeing everything come together. The structure above the foundation is like your high quality links such as interviews, guest posts, good pr releases, etc. After you have the foundation and the structure, you now need to add the roof of your campaign. Some of you are saying "What else do I need to add after my initial sales threads and quality backlinks? Well you'll need to fill in your backlink profile with some lower quality, but not garbage, backlinks in order to make everything look more natural. What I like to do is get active on niche related forums and have my signature link back to my homepage.
After you do this for a few months you will have a decent amount of traffic and sales in which you can re-invest into other things for your business
In the end, taking your time with SEO is always a good thing because you can monitor the success of each part of the campaign while you're running it. You'll build up your authority as well as bring in sales at the same time and watch everything through your analytics to be sure what links are working and which need to be replaced. Never rush your SEO because it could go south pretty quick. Take your time, evaluate everything and play it safe so that if something does go wrong you can fix it fairly quick.
Remember to follow me!
https://www.seoclerks.com/user/Razzy
Thanks!
Razzy
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cmoneyspinner
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