My job as an SEO is to make you more money, not get every single keyword ranked #1

My job as an SEO is to make you more money, not get every single keyword ranked #1

When people come to my company and want to hire me, as well as my team, for search engine optimization they always rank their success based on where they land in the search engines.  When a client works with me, I try to get them in the mindset of increased sales equals success, not increased rankings to #1.  I say this because your end game goal is to increase your sales and be successful, not to get every single one of your keywords to number 1.

Of course it would be nice to get your entire list of keywords to rank #1 in all of the search engines, but that just isn't realistic.  I've actually worked with clients who tried to get their money back after I increased their rankings to #2 and #3 for very competitive keywords and was told the client was making an additional $300+ a day because of it, but they were still unhappy.  They were unhappy because they assumed that since they're paying an SEO company, they should be guaranteed #1 rankings for all their keywords.  It didn't really matter that in the contract it said we will do our best to get them to #1 for as many keywords, but there was no guarantee that we could lol.

In this discussion I'm going to go over what you should look for, in terms of results, when hiring an SEO company.


Increased Rankings
Yes, higher rankings are definitely something you should look for.  I know that I touched on how they aren't the main thing you should focus on, but they are important.  Without an increase in you search engine rankings you won't see much of an increase in your organic traffic, if any at all. 

You will need an increase in rankings in order to have a better ROI, it's as simple as that.  If you have a PPC or social media campaign up and running, that's great, but it doesn't help your SEO campaign a single bit.  If you're hiring an SEO company to increase your rankings and bring in more sales, they should be doing just that.

Increase Brand Recognition
A good SEO company will also run a sort of branding campaign, that is of course you're not paying pennies for something you think should rank you #1 for a competitive keyword lol.  A good SEO company will cost a decent amount, between $1,000 and $10,000 a month, and they will more than likely help you recover that investment within the first year.

A branding campaign along side your backlink campaign is what most websites need.  You will be publishing content and linking back to your own website as well as getting other links on high authority websites in order to increase your rankings.  Doing both of these is like a one two punch which knocks out your competition. 

Increased Sales
This is what you need to really focus on when it comes to SEO, not necessarily your rankings.  Sure you want your rankings to spike and bring in all the traffic, but if you're not getting the sales coming in, it's pointless to be doing what you're doing. 

I like to do an assessment of a lot of my bigger ticket clients before we start, 3 months in, 6 months in and 12 months in just to see the increase in organic traffic and sales.  You'd be shocked, but 95% of the time we increase the clients sales exponentially within a year and they are making much more money than what they invested in our services   This again is a result of hiring an SEO company for more money and not a $100 a month.



In Conclusion:
When you're hiring an SEO company, you need to watch your sales more closely and not necessarily your rankings for every keyword.  You could be tracking the wrong keywords and getting discouraged when they don't get passed page 3, but the ones that are bringing in the sales are ranked #1 and you're unaware they're your golden nuggets. 

One client I had about 3 years ago would complain all the time that his website was only on page 2 for a keyword that was searched 300,000 times a month.  Now he was still getting a decent amount of traffic and sales from this, but he thought he should be #1 for everything.  What he wasn't aware of is that we also had him ranked between #1 and #3 for low competition to medium competition keywords which were bringing in a steady stream of new clients each day.  We showed him this and he never complained again lol   So when you're hiring a good SEO company, they will know what to target, and you shouldn't get too upset because of an assumption



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Thanks!

Razzy