5 digital marketing trends that every business should be trying

5 digital marketing trends that every business should be trying

In today's digital society we have a lot of rising stars and some that burn our pretty quick.  These stars use trends that aren't actually trends at the time, and that is how they get noticed so much.  Look at Pokemon Go, it took the world by storm and had an insane amount of downloads within it's first couple months.  If it weren't for some safety related missteps and repetitiveness, it could have been an amazing app for years to come.  In the end, even though it's still around, the app flew too close to the sun and burned up.  The app was set up to augment reality when someone was looking through their phone, which a lot of marketers took notice too and tried to capitalize on.  It was a cutting edge trend that dwindled off shortly after Pokemon go started to die out.

But on the flip-side we have SnapChat with their expiring content.  They are so successful that they turned down a $3 billion dollar buyout from Facebook so that they could push the app in the direction they wanted.  Think of it, they have an app that deletes it's content after a certain amount of time and Facebook wanted to throw billions of dollars at it lol

New technology is ever evolving and we need to watch for what is coming next.  Watching the technology will show us what the next big trends could be, and if we're one step ahead of the curve, we can cash in on them

Below I'll go over 5 of the biggest digital marketing trends that we know of

1. All the visual content
Visuals are what we saw, literally, rise up in 2016 and it's going to be here for a long time.  Using visuals gives the user a clear and concise representation of the information you're trying to show them.  Did you know that visual info can be processed 60,000 times faster than plain text?  Did you also know that roughly 90% of the information our brain processes is visual?  This means that visuals speed up the learning aspect and if you're not using them on your own website, you're just falling behind.


2. Content that is interactive
Content will always be king in the search engines minds, but what about interactive content?  There is a trend on the horizon, sort of, and it's interactive content.  Basically this is where a website has a poll, content, quiz, calculators, etc. on their pages in which people can interact with.  There are many pop up news websites that have something like this, I'm sure you've been pulled off of Facebook for some random quiz lol. 

Well that's interactive content!  If the user can interact with something on your website, it's interactive and they usually like it.


3. Using Live videos
I'm sure you've had the notifications that "John Doe is now Live!" and you've watched some of those videos.  I honestly dismiss them so they don't show up anymore, but I'm not everyone since these types of videos are actually working well for businesses lol

Live videos for businesses are bringing people into the back end offices to see how the company works or showing users events that the business is sponsoring or just attending.  They basically break down that wall between personal and professional and you're bringing the client to work with you, which seems to work extremely well.


4. Expiring content
Expiring content, like what snapchat uses, causes a sense of urgency and undivided attention when viewing.  For this reason, marketers are picking up on their own expiring content techniques and they are using it for their own benefits of course.

Businesses like ours, the small to medium ones, aren't using snapchat advertising but rather building up their audience and sending out their own snaps.  It's much cheaper since it's free and you don't have to spend a minimum of $50,000 on it like you would for their advertising lol.

Expiring content will bring in your viewers and you can show them almost anything.  It can be a one time coupon code to anyone following you on snapchat or you can just talk about your deals for the next 24 hours.  The possibilities are limitless on what you can do with this type of content.


5. Beacons
This type of marketing is actually starting to take off right now.  Not many people are using it because it's new and relatively unheard of right now.  Have you heard of this before?  No?  My point has been proven lol.

Basically this is a little device that you can pre-program to send out any type of notification within a specific range.  The stronger the beacon, the large the range of sending.  What people are sending is advertisements to cell phones and you don't even need to opt in.... yet

One of my friends bought 100 of these little beacons for $5 a piece and each one reaches up to 100ft.  So basically anyone who walks within 100ft of this beacon will get a notification to their phone letting them know of a specific sale or a new store in the area.  What he did was contact a few stores in the mall and set up these beacons, with the malls permission of course, and had people all over the mall getting notifications for the stores he partnered with.  My friend told me that the store owner said they were getting a much larger flood of traffic because of the beacons and is extremely happy

Now you can use this for personal gain on your own stores or online shops, or you can partner with other stores and do what my friend did




In Conclusion:
There are always marketing trends on the horizon, you just have to look out for them.  Figure out what could be trending in the next few months and see how you can take advantage of it.  Research upcoming technology and if you can use it for marketing, I'm sure you can figure out a way to profit fromit



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Thanks!

Razzy