How important is advertising?

DarthHazard Level 1

July 14, 2017, 3:26 pm

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How important is advertising?

We all know that it is tough at the start to get people to visit your site, join it or even comment on different discussions. So we tend to advertise on different platforms to try and attract people to the site. But is advertising the only important factor for a site? I think the problem that a lot of people don't realise is that advertising is not the most important thing, they need to make sure that their users actually enjoy the website. They need to make sure that the content on the site is of the highest quality and actually interesting to read. What do you guys think?

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Bat362

Bat362

Yes,quality and design is the key for success.
That way you will attract visitors,and then start monetization.
Once you set your advertising spaces,you have to assure you won't disturb visitors with unskippable ads or pop-up.
I would recommend banner ads,placed into a visible spot.
I tend to get out from any website with ads that cover the necessary content,although the website looks professional.
So focus on quality&quantity,then after you create a traffic,enable monetization.

8 years ago

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Eggy216

Eggy216

I wouldn't say that advertising is the only important factor for a site (or even the most important one), but it's definitely in the top five. In my opinion the key thing would be the way your site looks when the users first get there - after all, what's the point of ads if people are just going to turn away? Setting up your site so that it looks interesting while still maintaining levels of user-friendliness so that people can jump in right away and get involved is going to be more important than advertising. Once that's set, advertising is going to be the right place to focus.

8 years ago

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harmony4love

harmony4love

Good advertising can go a long way in creating the interest about a product and also in telling more and more individuals about the product after its launch.

Most companies decide on spending a huge sum of money on the marketing and advertising part because they know how important it is. Good advertising and marketing can give the right kind of boost to your products and services and ultimately result in great profits for your company.

8 years ago

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keen2write

keen2write

Having content to start with is important. As for advertising, it is a little important depending on how well you want your site to be. For example, if there is no traffic because it is a new website then yeah it is slightly important if you want your site to be noticed.

But if you got good content and are receiving traffic I wouldn't say it is that important it is only necessary to gain more traffic or want to be more popular if it is a business site than many do advertise.

8 years ago

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Corzhens

Corzhens

We had one subject in college about advertising. That business becomes easier with the help of advertising. Without advertising, the business can only reach the nearest potential customers and with advertising, the business can reach far and wide. The lesson in that college subject included the aesthetic presentation of a product and the way you would sell the service. And after that, the most important part is how you advertise - posters, billboards, barker (during my college days, the barker is a popular way of advertising). But now, I guess online advertising is getting to be the standard.

8 years ago

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TheArticulate

TheArticulate

Good advertising is very beneficial to your business, no doubt. And if you're self-employed or a small business, then it's all about efficiently marketing yourself on a shoestring budget, which is something I've had to do many times. You definitely want your social media posts, website design & layout, and overall whatever service you're providing to be of the highest quality as possible. When advertising yourself, I don't think you want to take any chances at losing potential conversions.

8 years ago

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Kharyode

Kharyode

I think advertising is more important for small business than big business.
Small business need to advertise in creative ways to create word of mouth referrals. I like seeing a car with lettering or a life-size fiberglass replica of a giant crab advertising a mom and pop store. Little league sports are maintained by small business and thus creates loyal customers for life.

8 years ago

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Dhanidhamy

Dhanidhamy

Both factors are very important, but you should put in mind that user have to be aware of your site before they can visit, making a quality site is also important for many users too. Advertise to get a busy site and also make sure the posts in your site captures the users attention.

8 years ago

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JackDan

JackDan

As a newbie, I think it is very important to start up any online business. PPC ad networks are always very useful, to begin with, and also it saves time to get targeted audiences. You just need a little investment and a good PPC ad network like the Facebook ad campaign, Google AdWords, and Bing Ads.

8 years ago

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overcast

overcast

Reaching new people that are going to buy your product or service is not easier. And you have to make use of the advertising media whenever possible. For example on social media marketing and the influence marketing is being used these days. And some people can be acquired for the purchase on social media marketing. It takes time for such advertising to work. But it takes effort for advertising and your product and service needs to be very important.

8 years ago

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wallet

wallet

Advertising is a very important factor for your site, but as well as advertising, the graphic and a quality content is very important, because you advertise and users come on your site but if you don't have a good site they will leave and never come back.

8 years ago

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airfightermax

airfightermax

Without advertising, you wouldn't be aware of something they want you to take a look at. Meaning even if you have your content but you don't have the awareness of it. You wouldn't acquire audience since they don't even know such content you are offering is available

8 years ago

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JoeMilford

JoeMilford

Although it may affect your profits a bit, I think that it is very important, especially with as providers like AdSense and the like, to set up your filters to fit the audience you are trying to acquire and keep for your site. For example, one of my blogs is based upon literature and writing, so the clientele who frequents that site does not necessarily want to see ads about dating sites or testosterone pills. Tailoring your ads to your site material can keep your visitors coming back, in my experience.

8 years ago

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amazingsteven

amazingsteven

Yes! Your website has been presentable to the people who visit your site. If not, you are wasting your funds and effort generating traffic to a website that looks like it was built in 1990. Professional design and quality content would make you stand out from your competitors and converted your site visitors prospective customers.

8 years ago

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rage35

rage35

I'll agree with you. It is not only through advertising you can increase your visitors to visit your site, though it is a factor but what matters most is the content of your site and the way you design your site to make it more attractive to visitors. If you post high quality and helpful contents, even a little advertising, people will visit your site because they find it helpful and they will rich information in your site or blogs.

8 years ago

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MariaC

MariaC

I remember an advert, bread without blue band (a brand of butter) is like a train without an engine.
I'll likewise say a product without advertising is like a train without an engine. Go figure.

8 years ago

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Laibrown

Laibrown

This is hilarious, it actually reminds me of one saying that trading/business without advertising is more like winking to a lady in the dark. No one will see such attempt. Funny as this maybe it is highly intelligent, advertising on own is another investment. And no amount of penny put on that it will definitely worth it.

8 years ago

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itommy

itommy

The advertising is very important for my website, it helps increase traffic to my website and from there, I can get sales.
If I don't use advertising then I don't have more choice to promote my sites, beside SEO then it needs more time but with advertising, I can get immediately traffic to my sites.
Honestly I spent hundred of dollars for advertising on forums and social networks, some worked for my site but some didn't. But the problem is I could know advertising is effective for increasing traffic for my sites.

8 years ago

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Laibrown

Laibrown

Regardless you can't do without advertising, it creates awareness for your website. And with that you can be sure to get the right exposure and appropriate visitors. But while advertising you must try be strategic in which platforms to make use of. Clearly not all platforms will the expected results. You have to know which work for you and stick to it.

8 years ago

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itommy

itommy

Of course and you are right on this. Selecting which type of advertising and which platform of advertising is not easy task and I have to test first before I can find out which one is suitable to increase traffic for my website.

8 years ago

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Laibrown

Laibrown

Advertising is very important in business. Actually more emphasis should be placed on advertising in business plan, because that is the only medium to gibberish business exposure and create customers for the business. Advertising is as old as trading itself, and it is more important now than ever when there are more competitions into the businesses.

8 years ago

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vinaya

vinaya

Advertising is a secondary factor, you should actually think about "how to generate organic traffic." Organic traffic is the views that are generated naturally, for example while people are searching online and they land on your blog. You get views without advertising. This is better than diverting traffic to your blog through paid marketing. Good thing about organic traffic is people come to your blog because they are genuinely interested on the topics.

8 years ago

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thart

thart

Advertising inites your target audience to evaluate how your products or services measures up against your competitors. Effective advertising: understanding when, how and why advertising works.

8 years ago

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mcbryan080990

mcbryan080990

Nowadays, people especially those businessmen used advertising as a way of promoting their services and products. Advertising encourages or attracts potential customer in an easy way by viewing their website or web page online. Advertising makes the impossible to possible. A good example is promoting your products or services to a different country without leaving or going to theirs. It makes the services or products visible to a large number people especially those who use the internet every day. Advertising is a trend nowadays so let's not limit ourselves and try it.

8 years ago

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arachnophobik

arachnophobik

Very, very important. Good content/service with no advertisement is extremely hard to keep running. I've seen several people who had much better content than me get fewer views simply because they didn't have the patience to promote their content. Always give yourself some time to promote your own work, it pays off in the end compared to those without promotion.

8 years ago

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Tronia

Tronia

Advertising isn't the only thing that brings you success but it plays a very large roll... it is one of the most important elements for bringing a forum/blog/website to the next level. If you ever want to have a chance of becoming successful or somewhat relevant in a specific area, you will HAVE to use advertising, sooner or later. It doesn't matter if you will post every single day, make the most amazing and unique content if nobody will know about you or your website. Advertising spreads the awareness that you're out ''there'' creating things and so on.

8 years ago

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JoeMilford

JoeMilford

On revisiting this discussion, I wanted to comment that I DO believe that advertising is very important, for all parties and businesses involved in online ventures, but, I must wholeheartedly admit, when I come across a site or blog exploding with more ads than good content, I immediately turned off, and most likely will not return.

8 years ago

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Joteque

Joteque

Your site is your product and at times we must ask the question, what aspect perhaps even as "virtual manufacturers" of a product should we focus upon which will determine the success of this product? Often it's the product itself that must be emphasized upon. Advertising is great but the product packaging and content is where the reputation and consistency will work hand in hand with the advertisement campaign.

8 years ago

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kgord

kgord

I think advertising is very important for any business that wants to take off. It is simply one of the best ways to get your name out there in front of potential customers. Especially with something like the web that is world wide, people by and large are not going to know you personally so advertising is important.

8 years ago

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itommy

itommy

I don't think it is just for any business but for all business because it will encourage sales for your business if you target right audience when you choose right place for advertising.

7 years ago

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centurion

centurion

To promote product in this online world- advertising is necessary. You can do PPC program on Google, Bing or in Facebook. It will give you huge traffic to your website and sales. You can do social media marketing for more traffic. Basically white hat SEO based on page and off page optimization will provide you traffic for the life time to your product or to your services or to your website.

Thanks
Centurion

8 years ago

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ajlancer

ajlancer

Hi there
Thanks for your query. Advertising is the part of campaign to make popularity of your website. There has many way to campaign for any website to attract visitor. So, all website or blog owner intend to bring visitor somehow. Some are going to bring traffic directly by advertising and some are going for SEO campaign and some are for both. Social adverting only work for bringing visitors directly to website. In this sense it is important for quick result. But, if you want to make popular to your website by touching search engine SERP, you must to go for SEO campaign. This will help to your website to bring valuable traffic by targeted basis. As my explanation you may now understand advertising not only one important way. As per as I see some website too polarity except adverting.

Regards by Ajlancer

8 years ago

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coolavender

coolavender

Advertising tells people about your site while quality content compels people to stay on your site long enough to convince them to respond to your call for action or other forms of conversion. What the use of advertising if the website isn't user-friendly or optimized and lacks quality content? It might take months for your site to be noticed if you rely solely on organic traffic but you can fastrack traffic to your site with strategic advertising.

8 years ago

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Moazebrahim

Moazebrahim

Advertisements are 90% of your blog..without advertisements you will never get people to see your blog or forum..that's why if you want a successful Blog or forum you should advertise it.

8 years ago

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Pixie06

Pixie06

Advertising is the lifeblood of many businesses I would say. We really need competitions to attract customers which will in turn increase sales. Advertising is very important especially when you have just introduced a product on the market or you have many competitors. There is a direct relationship between advertising and sales revenue. Sales revenue is dependent on advertising in many markets.

7 years ago

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anjalienbake

anjalienbake

Advertising is important, but the first thing you need to learn is the monetizing model of advertisement. There are a lot of things you need to learn first.

7 years ago

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augusta

augusta

Advertising or better still promoting a blog is the next big thing to do after writing a quality post.You could have the best design, content and interface on your blog but when once no one visit it, then you just wasted your energy in vain.

it is important to always promote whatever you put out for sale whether a brand, product or service.Let people know about it for more exposure and sales

7 years ago

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Soulwatcher

Soulwatcher

I am going to throw this out there again, I know a guy who spent $40k on advertising and paid forum posting and his forum went nowhere. So even if you have a huge advertising budget your not guaranteed success. And I know a lot of people believe in this theory and spend lots of money on advertising to make nothing in return.

If you ask my honest opinion high quality content is the best advertising method there is. Write a nice 2000+ word article and submit the link to twitter and if its good enough you will get retweets and that's 100% free advertising.

7 years ago

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Corzhens

Corzhens

You are right that the big budget for advertising is not a sure way to success for your business. This reminds me of one local movie where the producer has so much money that his intention was not to earn but just to set the record that his movie was seen by a million viewers. What he did was to advertise his movie on tv every day in major tv networks plus the ads on printed media. Not to be content, he also slashed the cinema tickets to 50% discount for the students. He succeeded in gaining viewers but he lost a lot of money.

6 years ago

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Krisleen

Krisleen

Advertising is very important. It gives information about the website you are promoting. Quality advertisement will obviously attract more people into the website you are promoting. Advertisement itself is not the most important, but the factors that give quality to it. Some factors that make a good advertisement would be:

Excellent writing skills
Excellent writing skills will obviously attract people. Correct spelling and grammar alone gives the impression that your advertisement is legit. A very catchy and enticing choice of words also attract people. Make it very informative in such a way that it's catchy. People will appreciate it if it caters their needs.

High quality images
People are visual by nature. You can't just let them imagine how things look like in your advertisement. High quality images are very attractive to people. Images gives a picture of the things you advertise. This is helpful especially for people who don't like reading. Images catches 80% of attention.

People would highly appreciate contents that have excellent descriptions and high quality images. It catches attention and interest among people. They will more likely visit the website.

7 years ago

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