7 reasons to outsource your SEO work to an expert

7 reasons to outsource your SEO work to an expert

SEO has been on the rise in the last 5 years as one thing that every business owner needs for their website in order to be competitive.  There are more people browsing around on their smart phones making purchases than there were a few years ago on a desktop or laptop, which seems to be an ever increasing trend that some businesses may not know just yet.  

When it comes to SEO, you will always need to be doing it in order to stay relevant within your community.  Now I'm not just talking about on social media, I'm talking about everywhere and that includes the search engines.

Most business owners might try and take a stab at their own SEO because "they know their website the best" which is great, but usually a bad thing.  Just doing one little thing wrong can make your entire website be seen in a bad light and eventually get it de-indexed.  So if you're thinking of doing it yourself, without prior knowledge of how to do it, please read the 7 reasons you should outsource your SEO to an expert


1. SEO isn't exactly the easiest thing to do
When it comes to optimizing your website for the search engines, there's no one article that can cover everything to do.  You won't be able to register on an internet marketing forum and be able to do all the work yourself flawlessly.  It takes SEO experts years of research and implementation in order to be successful, and they do it because it's what they love, you do it because you want rankings.  Being driven by rankings alone, you may be pulled down a path to the "quickest" rankings possible.  This will usually end bad because there's no such thing as quick rankings when it comes to SEO, there's only black hat methods to increase your rankings quicker than normal but then you get hit with a penalty and fade away from the search results.

Hire a professional before you harm your own website.


2. SEO is always changing
If you read a bunch of content about SEO and start doing whatever others are saying, that information has a shelf life.  SEO is always changing because Google is always changing how they view websites and rank them within the search results.  You're basically at the mercy of Google when it comes to ranking, and they never let you know what they're doing lol.

Even if you take the time to read five books on SEO and become a self-taught expert, it’s a temporary expertise at best. Google regularly rolls out major and minor algorithm changes.

It will take you too much time to focus on learning how to do everything properly and run your own business as well.  So this is why you should be outsourcing the SEO work to an expert.


3. Messing up will hurt you for a while
When it comes to SEO, the search engines are not nice to you if you mess up.  It doesn't matter if it's your first screw up or your 1,000th, they aren't nice to someone who breaks the rules.

You may read a book and think that having more keywords on your pages are a good thing, but actually are a horrible thing because the search engines will see you as falsifying what you're actually doing and they won't like it.

Here are some ways you can hurt your rankings:

• Artificial backlinks
• Keyword stuffing (like mentioned above)
• Unrelated keywords
• Cloaking techniques
• Duplicate content
• Cannibalizing URLs

A Good SEO provider knows exactly how to avoid all these, and that's why you should send the work to them instead of trying to do it yourself.


4. SEO experts already have all the tools
Now there are a lot of free tools out there to help you out along your SEO journey, but most of the great ones will cost you a good amount of money each month.  So instead of investing in those tools to do the work for you, you can just pay a credible SEO expert to do the work because they likely have access to all of these tools already

If you're trying to pay for all of these tools such as ahrefs, Semrush, Moz Pro and Majestic... You're looking at $680 every single month.  Now if you were to pay an SEO expert who already has access to all of these, you're likely to pay around the same price, but they will also run your SEO campaigns for you and increase your rankings.

So look at it this way, you're not having to learn for years and paying the same price it would cost you alone to rent these services, but you're getting increased rankings by the experts.  Some people would see that a win win lol


5. A good SEO will offer analytics
SEO software can be pretty complicated if you don't know what you're doing.  For this reason, there are a lot of people who outsource the work to a credible SEO agency.  The client will not have to worry about what is going on, they will just have to look at an analytics page set up for them and check it out from time to time.

A good SEO will set up your analytics and show you what to look for as well as set up keyword trackers and give you logins so you can see what's going on with all of the keywords being tracked on a daily basis.

It could get pretty overwhelming with all the work that you have to look over, and for this reason I notice that a lot of my clients don't even ask for reports anymore lol.  They just ask questions about the information showing up on their dashboards, which tells me they don't look at reports because it could get super complicated pretty quick


6. They will watch what your competitors are doing.
I know that with every new client I get, I will check out their competitors and see what they are doing or have already done in terms of SEO and marketing.  I will see if they're advertising through Bing Ads, Facebook ads or Adwords and if they rank for any competitive terms in the search engines.  If they're ranked high for a great keyword, I will figure out why and reverse engineer that campaign in order to get my clients ranked with them

A good SEO expert will always know what to do after they evaluate your competition.  Usually it takes some time to look over everything, but in the end it's worth it



7. The ROI is nothing to be toy'd with
SEO has a really good ROI potential, so if you go at it yourself, you could ruin your chances of getting those really nice paychecks at the end of the month lol.  SEO is compounding, as well as the ROI, because it stays live for a long time.  If you try to do it yourself and you screw everything up for months before you realize what's going on, you aren't going to be sitting pretty

SEO has one of the best ROI's in the world right now because, like mentioned above, it is compounding.  This means that your efforts will stack on top of each other and carry over month to month.  By hiring a really good SEO expert you are putting your website in their hands and they know what to do from the start in order to get you those top rankings over time




In Conclusion:
You should always think about outsourcing your SEO work to a credible agency because they will usually bring in the traffic.  It may take time, so don't worry if the agency asks you to sign a contract.  If you do sign a contract, be sure to look everything over before hand and even have a lawyer look it over before you sign anything.  You don't want to get locked into something pointless and pay a premium for it if there's no chance it will work.



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Thanks!

Razzy