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Top 10 Video Content Ideas for Small Businesses to Adopt Today



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Top 10 Video Content Ideas for Small Businesses to Adopt Today

Top 10 Video Content Ideas for Small Businesses to Adopt Today
There's no doubt and no question now that video is the leader when it comes to content that is viewed on the web. Both online and offline! And while many businesses, young and old, are picking up video marketing more and more, there are still many businesses, both online and offline types, that haven't yet fully got to grips with and adopted video marketing. And with all the ways that videos can be beneficial to you and your business, and with all the different types of videos one can make a video on, there's not really any excuse not to adopt video marketing is there?

However, sometimes, it can just be knowing how and where and what kind of videos you can actually make, that can be enough for you to know. And then knowing is half way to doing. Fortunately, I'm going to share with you here Top 10 Video Content Ideas for Small Businesses to Adopt and Make today. A little about what they are and how they can be used and useful by, to and for you!

1. Product Review Videos
Product review videos are similar to customer testimonial videos in that a product review is one where a customer reviews on or more of your products or services but does so in a recorded video of it. These types of videos help potential customers and clients to make a better, more informed decision on whether to purchase said product/service.

2. Tour Videos
Tour videos let you get up close and personal with your prospective clients and customers and unveil your company to let them see who you are and how you operate. These types of videos can help people to relate to your business or company and build trust through transparency.

3. How It's Made Videos
Everyone loves to watch that How It's Made show right? Well, sometimes anyway. But How It's Made videos are videos that literally show how something has been made! You can make a video that shows how a certain product or service is made or comes together, the people and processes involved behind it. It's only limited to certain types of businesses though.

4. Photo Slides / Show Videos
Some businesses or companies products and services can be represented in images. If you have images or photos of your products or services and the steps that make them come to be, you probably put together a video montage of them in PowerPoint and turn it into a video slide show!

5. Staff Introduction Videos
As a great way to not only show the great people that work for your business or company, but as a way to show you have a real human side to it, which people really like these days. You can help your prospective clients to connect with those people, your staff, before they even come in to your premises or purchase your products or services by introducing them on video.

6. Industry Interview Videos
You can provide extra value to prospective clients and customers by interviewing various industry experts in your niche and industry. These types of videos can be really useful for discussion the most important or pressing issues that people in that industry face and can go on to earn you a lot of credibility from your prospective clients and peers.

7. Helpful Tips Videos
As another way to show off your expertise and authority in your niche, helpful tips videos can do that and build credibility and authority status amongst those in your industry. Not to mention just be really helpful to the people that need to know such things. You can compile a list of top 10 tips or just answer some of the most common questions people ask about your niche or industry, products or services etc and turn it into a video pretty easily. 

8. Article Videos
Have you got a blog with a lot of blog post articles on it? You can repurpose them and bring them back to life by converting them to video format and then sharing them on the Internet. Eg; YouTube etc etc. You can use some article to video software for this or get someone to do it for you and be your voiceover so they speak it out while showing images or something simultaneously.

9. Vlogging Videos
Vlogs are catching on like wildfire right now! More and more people are vlogging as opposed to just straight up blogging! Vlog is short for "Video blog". So instead of just posting a written article to your blog, you would post a video instead. Vlogs are often great ways to document things like the day in the life of something or anything else of such nature.

10. Tutorial Videos
Tutorials videos or even animated explainer videos can provide your targeted audience with value packed training that's specifically related to your niche or industry. Most businesses and companies have products or services that can be better explained with a tutorial of sorts. So by creating a step by step video tutorial it will help them out and that swings sales!

And that's my top 10 video content ideas that small and large businesses can adopt and use today! You can probably do one of them, if not all of them! And by doing so, you will definitely notice more business, traffic and sales coming your way. Seriously, any one business not adopting any of these video content ideas today, is just leaving money on the table to their rivals!

Do you or have you ever made any of these video types?

What other video content ideas do you know of?

Thanks!

Mike.

Comments

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coconutcountry
Great article, Mate. Thanks for the tips about 5G too. Our Masonic masters don't really give a flip about us. Hopefully we can get them a little time in the quarry or maybe even the guillotine if they've been super naughty. ; )



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Tronia
I agree with you, Mike. Videos are definitely the right way to go if you want to get quickly noticed and it is, therefore, an ideal thing for smaller and even big businesses. Out of these ten suggestions, I think that the hottest trending right now is product reviews, tutorials and how it's made. They're incredible because they attract a large amount of viewers - if done correctly, the person that first watches them will link them to his friend and his friend to his friend and so on!

My own content suggestions for small businesses would be:
- event videos - if you throw any sort of events, make sure to record it and make it into a nice montage where people can see how it was. They will instantly feel closer to you and your business.
- questions and answers videos - who doesn't enjoy a little Q&A once in a while? your customers often have many interesting questions and you can turn it into content for videos!



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Corzhens
On the contrary with videos you have to take note of the majority of internet users with a short attention span because I am one of them and I don’t have the habit of watching videos. I was invited to a site that purportedly pays good that I could earn so much but what was sent to me were explainer videos. I think I received 6 videos but I did not watch any and that was the reason why I haven’t joined that site .



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TsuyoyRival
Tour and vlogging videos are such a good idea! As a customer, i really enjoy seeing what's behind the scenes, the effort made by the professionals, and the sense of teamwork. Good article by the way! Keep the good work!



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keen2write
Excellent post-Mike and really enjoyed reading it. I also agree as these day's everywhere I turn there's someone watching a video online mainly YouTube Even kids watch it on their own tablet. But yeah video is the best format these days you can get more chance appearing high in ranks on youtube rather than google.



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djwaruna
Thank you very much Mike Top 10 Video Content Ideas for Small Businesses to Adopt Today



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zeedollar
This is a totally complete break down on videos and how small businesses can tap into the band wagon. I totally love promotion video as it resonates more trust to your products as compared to products with out videos. I also love how its made videos, as its getting really popular these days and everyone has the chance of adding their own unique touch to look different.



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overcast
I have seen that tour and the food videos are getting traction. Many people want to know how the place is around the world. Same with the food. They want to see that thing up and close. I guess this would something worth checking out how much it can earn. I have seen that ads on games and related channel often may not convert. So it'd be fair to say that other niches may thrive.



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arachnophobik
Great article man! As for photo slides, I think it could be good and it could be bad also. There are good photo slides that look very professional, in which the photos and their transitions look very interactive, but then there are those who simply put on a photo with a fade in/fade out transitions and I think those are quite unprofessional. Overall, I like what you listed on this thread, keep up the good work mate!



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wallet
This is an interesting point of view, I like this idea. I guess that a tour video and tutorial videos are the best choices from your list to start a business. I think there are many people to watch this kind of videos before going on a trip. The tutorial videos help a lot to people to make ideas about a business, how to start or how to maintain one!
Good post, educative and interesting to read, thanks for sharing!



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amazingsteven
This is a well comprehensive guidelines to Vlogging. Vlogging are very popular now and it would be unwise not to tap into this. Thanks Mike for sharing this great and informative articles.



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gelotologist
Agreed, vlogging are the new ways for you to be millionaire, but you must have an awesome and interesting content as well,so people or watcher would love it in any other ways. Not just it lets you do whatever you want to do for a day but it also gives you money by just capturing every thing you do, everyday in your life. This is actually a great way to start a YouTube channel or probably to make YouTube as your part time job.



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airfightermax
Nice write up! With how users interact with the internet today, incorporating videos to your content is a really good idea especially since product reviews are all the rage today on youtube!

I am sure a lot of people will find your article very useful.



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Corzhens
I like that staff introduction. It is like selling the people real people inside of your organization. When I was new in the bank that I work for, I remember an advertisement that came out in the newspapers. There were photos of the top officers of the bank that included a short description of their expertise. I guess that style is good enough for introducing the staff of your company.



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cmoneyspinner
I was Googling stuff about watching videos and this discussion showed up in the search results. Visited here a year ago but I had forgotten. I love your list. I now have a YouTube channel because Google changed its policy and I had to create a channel. I have not used it. But even before I created a YT channel other people recommended to me that if I was going to use YouTube, Number 4. Photo Slides / Show Videos and Number 8. Article Videos were probably a good way to get started. It's on my To Do List.



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jaymish2
Video content is definitely the way to go. I think it is the way of communicating in today's world and for years to come. Most small businesses these days are getting website because it's essential to communicate with their customers. It also showcases their businesses to their customers.I think that most important video content to have his tutorials. Most people that go online always looking for better ways to do certain things. if you can provide tutorials in your niche you will attract a sizable audience.



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