Not getting targeted in your PPC campaigns will make you go broke

Not getting targeted in your PPC campaigns will make you go broke

When it comes to a ppc campaign, you have to get pretty targeted or you won't have the desired results that you're hoping for.  Targeting with a PPC campaign is crucial because you can get your ads in front of a specific group of people and they will be more likely to sign up or purchase from you in the long run.  When you're just blindly blanketing your ad across a platform, you're not targeting very much because the ads and keywords aren't as specific as they can be.

In this discussion I'm going to go over why it's so important to target specific people when it comes to running a PPC campaign on any advertising platform such as Google Adwords, Bing Ads and Facebook Ads.


Targeting hits the right people
When you use the right targeting for your advertising campaign you will increase your ROI a whole lot.  This is due to the fact that you're getting your ads in front of the people who are more interested in what you're selling and not just some random person who might have stumbled upon your ad and clicked it out of curiosity.

You want people to know what your ad is all about before they click it.  If you're using clickbait, it will increase your click throughs, but if you're not targeting then you're just going to be wasting money.

You won't waste as much money
I say that you won't waste as much money because in the beginning you will definitely waste some when you're setting up your campaigns for optimum performance.  Not many people can just set up an ad and it's a killer right from the start.  You will likely have to split test your ads, keywords, bids, targeting, etc. before you have a winning combination

You should never see advertising as wasting money.  Think of it as trading dimes for dollars  

Not targeting is just wasteful
Now there are plenty of people out there that will say they didn't do any type of targeting besides the very basic steps and they were successful, and that's great.  How much do you think they over spent on their campaigns?  Probably at least double what they could have been spending lol.  Sure, they got their ads in front of the right people and got the clicks that turned into sales, but how many of those clicks were wasted and still got paid for? 

By targeting your PPC campaigns you will be able to filter out all of those random clicks that don't turn into sales and only focus on the ones that will convert.  Think about it, if I said I got 100 clicks and make 10 sales, that's not a bad conversion rate.  But what if I told you that I got 10 clicks and made 10 sales?  You'd be asking me exactly how I did it and what I was selling because that's a 100% conversion rate lol.  That's a bit extreme when it comes to conversions, but it's not unheard of.

Not targeting will cost you more money
When you're not targeting your PPC campaigns you're just putting your ad out there for any random person to click on.  Think of it as banner advertising on a general forum, you will have thousands of people seeing your banner but only a few will actually like it.  This is how targeting works, you will get your ad in front of only those people who are interested which means you're not wasting money on pointless clicks and only getting the best out of your budget


In Conclusion:
Start targeting your campaigns and you will notice a good amount of conversions.  You may not get as many clicks on your ads, but the clicks you do get are worth 100 or the random clicks   You can sky rocket your ROI when you start targeting since you won't be wasting too much money on anything except the start up when you are split testing


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Thanks!

Razzy