5 reasons you should be using explainer videos on your websites

5 reasons you should be using explainer videos on your websites

When it comes to generating content for your website, you need to branch out from text and images, think of explainer videos as the new wave of content marketing that you will be riding.  I'm sure that you've seen plenty of those animated explainer videos that go over how a product works or what a service does.  These videos are fairly cheap to produce and that's why a lot of people are buying them, but did you know they have a huge impact on your overall authority?

These explainer type videos can be made by a good amount of freelancers here on SEOclerks.com and I'd highly suggest you check them out.  You can get anything from a basic whiteboard video explaining what you need it to, to a detailed animated video going over the entirety of your website.  You're only limited by your imagination and how much experience the freelancer has when it comes to making these videos lol.

These videos are by no means giving Stephen Spielberg a run for his money.  They are pretty basic when it comes to video editing and design, but they can help you out in many ways.  These simple explainer videos can help you increase your conversions and help reduce the amount of emails coming in through your help desk.  

Explainer videos aren't anything new to online marketing, but here's a few key points on why you should be using them


1. More engaging than written content
It's not secret that people love watching videos.  YouTube is all about videos and they have consistently been one of the top 5 websites in the world.  Do you think that's a coincidence?  Well it's not lol.  People prefer watching videos because they are informative and most of the population are visual learners.  So it only makes sense that videos would be a great way to get your point across or explain how something works, right?


2. They pull people in to spend more time on your pages
When someone comes into your website and has an article in front of them, they'll likely skim through it and leave.  This means that they are missing a lot of the content and will likely miss your "Subscribe" or "Buy Now" buttons.  Now if you have a video on that page which auto plays as soon as the person lands, they will be sucked in and watch the video until it's finished as long as it's compelling and interesting.


3. They help increase your sales
Having an explainer video on your homepage, or subpages, will most definitely increase your overall sales.  This is because, like mentioned in point #2, people are visual learners.  If you're telling them everything, they instantly know what is going on and what you're all about.  They will know your product is of high quality and is cheaper than your competitors, so why would they have to shop around, right?  


4. They're versatile
Explainer videos can be used in so many ways and be shared pretty much anywhere.  An explainer video can go over the smallest of details about a large product and people will watch it.  I've seen an hour long video split up into 6 minute segments and cover 10 different parts of a product.  People will usually start with video #1 and watch all 10 if they are interested in the product.  This means that if you had just 1 video you would get 1 page view, but splitting it up will give you 10 page views and that's always good for conversions

Explainer videos can be posted to your own website or uploaded to websites like YouTube, DailyMotion and Vimeo in order to expand your reach.  You can literally pull in traffic from all over the world by uploading your video to wherever you can


5. Helps reduce help desk requests
Explainer videos help reduce the amount of emails or tickets you get coming through your helpdesk because the video answers a lot of the questions that might be getting asked.  You're basically explaining how everything works with a product or service and that means you're already answering possible questions that could arise if you just had a text based page full of content that would likely get skimmed over.



If you're thinking about using an explainer video I would suggest that you shop around SEOclerks.com first to find someone that can do the best quality job.  Don't just settle for the cheapest freelancer because that never ends well if you think you're going to get a movie quality video.  Pick an averaged priced freelancer and try them out, I'm sure you'll be happy you did


In Conclusion:
You can never be sure how well an explainer video, or 10, could help you out until you try them out.  Get out there and upload your videos to everywhere you can and then link back to your original post so that you get an SEO benefit and also pull in some of that sweet sweet traffic



Remember to follow me!
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Thanks!

Razzy