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12 Crucial Homepage Elements Every Website Homepage MUST Have Today



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12 Crucial Homepage Elements Every Website Homepage MUST Have Today

Your homepage is one of, if not the most important page on your site. Simply because it's the one that is most likely to receive the bulk amount of traffic you get. Whether organic traffic or traffic from some advertising campaign or something. So it's critical that your homepage is set up to convert as much of your traffic as possible into leads, clients and sales. And if you want your websites homepage to have more of an impact and convert your traffic into sales, or just have a much better conversion rate. Here's 12 crucial elements that every homepage should have today to maximize your chances of success!

1.  Headline
Your website needs to show what it's about and what it offers within 3 seconds of a person landing on it. You should then have a clear and concise headline that has no fluff! Keep it short, sweet and simple.

2. Sub-Heading
The sub-heading should just be a small description about what your site does or offer. You should avoid using gobbledygook here and and try to be different avoiding talking about yourself too much and try to be different and show value.

3. Benefits
It's important to describe what your site does, but also what the benefits to those things are. Your potential clients will likely want to know what the benefits and advantages are and by listing the benefits and advantages it lets people know they should use you!

4. Primary Call To Action's
It's important to have your primary call to actions above the fold of your site's homepage to drive conversions. You should provide 2-3 CTA's that link to the different stages of the buying cycle. Or if you don't have them, just link directly to your product/service with a CTA.

5. The Features
Your site's homepage should also boast of the features of your site/business as well as the benefits. You should list out some of the main features so that people will have a better understanding of the features of your products or services.

6. Customer Proof
One way to earn peoples trust is to show off your customer proof. That could be something as simple as listing out a few of your best customer quotes and feedback. If you put a name and a photo with those customer proofs you'll make those testimonials seem a lot more real!

7. Success Indicators
As well as adding some of your clients best feedback and testimonials, you can build even more trust and credibility to your site by placing any awards or recognition you've got that can be useful for creating a great first impression.

8. Navigation
The navigation of your site is something that should be easily accessible no matter what page they're on. But you should have a clear pathway to the rest of your site from your homepage through an easy to use navigation menu. That should be at the top of your site standard.

9. Supporting Images
People are visual beings. They live by sight. So instead of and as well as having all these other things in text format. Be sure to add some supporting images to your homepage that clearly show what it is you offer and or how it can help people. Just make sure they aren't stock or fake photos! Short videos are great to use for this reason too. 

10. Content Offering
To boost and improve conversion rates, instead of just using CTA's that ask/tell them to buy it now. Try to offer something free like a whitepaper, eBook or guide or something. That will help you to generate even more leads later on as well.

11. Resources
A high amount of people that visit your site aren't going to be ready to buy there and then. So you should provide links to more resources like your blog or posts on your blog that explain things in more detail such as the benefits and advantages etc so they can learn more about it.

12. Final Call To Actions
Most people scroll down to look at the whole website, and if you only have your CTA's at the top (above the fold) and not below it, then those that do aren't going to do much at all really. So you should not forget to include a CTA at the bottom of your site too to improve conversion rates.

And that's my 12 crucial elements every website homepage should have today to increase conversion rates!

What other homepage elements are there you know of that a website should have for this reason?

Thanks!

Mike.

Comments

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Tronia
I always like to compare how an essay has a title, introduction, thesis statement, body, and conclusion the same way you can see the parts of a website. You can sort of compare the two. It's the same as with the essay - if you miss one single part out the website won't be viable or complete and therefore won't have the same impact it could have.

I wish I could list some myself but you really listed all of the basic and crucial parts. If you follow the above post and include these twelve elements when making your homepage, you're good to go!



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Corzhens
I agree that a website has a format even if there is no rules about it. First is the title that is attractive enough but should be descriptive of the content. And the content should be unique and with quality regarding the information that you are sharing. Like an essay as you said, the homepage should also be neat and not cluttered so that it is easy to read and eye-friendly with the fonts and colors.



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lisa7878
Yes, we need to be as quick as possible to deliver the main purpose of our website when a person visits it. So brilliantly optimized website is very crucial these days. No-doubt, The points you have mentioned are considerable if anyone wants to increase their website UX (User Experiense). But, Marketing tactics are as much important as having good user-experienced website. Google is changing day-by-day, so does the SEO techniques. As an SEO in Bay Area, I would suggest these online marketing techniques to adapt for better Off-page strategies.

Read this Article : http://articles.abilogic.com/21043...n-marketing.html



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JoeMilford
This was a great post, as usual. I like the logic behind audience friendly content and how to give your audience everything they need to really be clear about what product or services you are offering. This was a very informative post, and I am definitely going to go and revamp one of my blogs with these ideas and suggestions in mind.



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vinaya
Perhaps all of these elements might not be necessary on every website. I have blogs. My blog features latest articles on the home page. There is a header menu. By navigating through the menu, users can go to about page, contact page, privacy policy and terms of use page. The menu also presents categorized posts. When I am designing my website, making it easy to navigate is my primary concern. What the website is about is very important, therefore, I always have about page linked on the meny.



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Corzhens
I have visited a website recently with a bad design for navigation. That you cannot go directly to the page that you desire because you have to pass by the sub-page of categories first. With the look of the home page, it can be compressed a bit to contain all the directories of the pages. But it was expanded with so much blank lines that is difficult to navigate in the desktop. What more if I would be using the phone to check on that website, it will be a burden. Yeah, the structure of the directories is important, that it is compressed to fit every on the home page.



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