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Keyword Not in top 100 dropped on Ahrefs



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Keyword Not in top 100 dropped on Ahrefs

I was tracking keywords with Ahrefs and had a few phrases in the top 100. They weren't very close to the top 10, near the 50-100 range. I started building guest post backlinks to them (all random/begin anchors with no matching keywords) which were all high quality with 500+ words on domains that are typically DR30+. They weren't moving much but today I logged in and saw they were not in the top 100 and Ahrefs has:

not in top 100 dropped
 

for several of those keywords. I checked the URL for each of them and they were all still indexed. I can also find them searching for other, related terms. What exactly does that mean? I couldn't find anything on Ahrefs but obviously the URL isn't dropped. Does it simply mean it dropped out of the top 100?

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Corzhens
Sometimes I get discouraged whenever I would read a discussion about SEO methods that look very complicated like this one. The keyword tracking requires time and patience not to mention the analysis that you would have to do on the result. What if the keyword dropped in its ranking, is there a need to change the keyword for a more effective ranking? I consider myself a newbie in SEO and I am just beginning to learn the use of proper keywords.



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