TommyCarey
Level X3
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5 ways a small business can compete with it's giant competitors with SEO
When it comes to competition, you may have a pretty big uphill battle. Some of your competitors could be giant companies investing hundreds of thousands each year in their optimization, but you shouldn't worry too much about them. There are tricks of the SEO trade that will help you be a competitor no matter the niche, usually, so you can be at ease when it comes to your business.
Now not all niches are equal when it comes to SEO and rankings. Some niches will take longer to rank in while others you will be ranked in, what seems like, overnight. Knowing you competition is good and all, but knowing your plan of attack in order to overcome the giants is even better 
Below I'm going to cover 5 key points in your SEO campaign that you will need to focus on in order to take over your big competitors. You don't have to follow everything to the T, so just use these as a sort of guideline
1. Target a specific niche
When you specialize in a niche you can become the authority in said niche. If you're the authority in the niche then people will come to you and trust what you're saying instead of going to the big multi million corporations that have a wide net in order to take over multiple niches.
Since you're much smaller you can focus all of your attention on a specific niche and it's usually easier for you to take over if the market isn't already saturated. Now if you're trying to compete in the SEO niche with SEO strategies, it could take a long time to be seen as an authority lol I won't get started on all these Pop-Up gurus that are coming from Facebook, twitter, LinkedIn, etc. because it will just annoy me lol.
2. Target long-tailed keywords at first
If you're targeting long-tailed keywords you are going to usually rank higher in a shorter amount of time than if you were to target the short tailed keywords that everyone is trying to rank for. Long-tailed keywords usually will get you some traffic, not as much as the short keywords, but it's plenty of traffic in order to start getting recognized within you niche
3. Focus Local
When it comes to taking over and beating your big competition, you need to think local. If you're not trying to capitalize on your local traffic, you're just taking a step backward. Here are a few points in the local optimization you can think of. These don't always require you to do backlinks, but more of a marketing approach
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vinaya
When your title exactly matches with the search query it is very likely that your content will appear on the first page, for instance instead of publishing an article with a title HP notebook review, tweak your title as HP Notebook Price, Performance and Durability.
Focusing on local also helps. If you are publishing an article on HP Note Book, try to concentrate on certain area, for instance HP NOtebook in India. I agree with all of your points, in fact I am already following these tips. If computer is your main topic, you can drill down your topic to a niche, for instance, instead of publishing general articles on computer, try to focus on one area, tabs for instance, or perhaps laptops, or may be windows laptops. When your title exactly matches with the search query it is very likely that your content will appear on the first page, for instance instead of publishing an article with a title HP notebook review, tweak your title as HP Notebook Price, Performance and Durability. Focusing on local also helps. If you are publishing an article on HP Note Book, try to concentrate on certain area, for instance HP NOtebook in India.
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