6 Key points of a great marketing campaign to help you launch a business

6 Key points of a great marketing campaign to help you launch a business

Your marketing campaign is one of the key elements to your success early on when starting up a business. A lot of people focus on content marketing later on in their websites life, and this is usually a bad thing because you're missing out on months or years of traffic and sales that could have potentially doubled or tripled the profits you have today. The whole "word of mouth" to get popular is long gone and now you need to shove content down peoples throats, in a nice way of course

Even if you have cutting edge product or service, you'll need great content in order to get your message across to the masses. This could be through content marketing on random websites to bring in link juice and traffic or on your own website to increase sales and search engine rankings.

In order to get your content out there, you first need to figure out where you will be placing it in order to pull in the masses. You can be posting to all your social networks such as facebook, pinterest, instagram, google +, Linkedin and Reddit if you want. The main sources I would shoot for are high Domain Authority (DA) websites because they will give you the biggest bang for your buck. Sure, the social networks will bring in traffic usually, but the high DA links will increase your search engine rankings which will bring in super targeted traffic that is already looking for what you have to sell or offer

Let's talk about the content itself

Must Be Relevant
If you can relate to your customers, the content will be extremely relevant to them. Let's say you're selling skateboard parts but you post about surf boards, you're not staying relevant and your post may not get as much traction since the readers will likely be there to learn about surf boards and not want to buy something for their skateboards. Keep the content relevent to your users and your niche and you'll see an increase in readers.

Educational
If you can educate someone on a topic they're interested in, you're helping them out and they will likely keep following you. You must continue to keep helping by delivering new ideas to do something about or with your niche in order to keep the ball rolling on this. Give your information away for free and people will shower you with love, and hopefully a few sales

Not Overly Complicated
If you're writing in a manner that people have a difficult time reading, it's never a good thing. You'll want to write in a manner that is easily defined so that people don't take you the wrong way. Your grammar has to be top notch as well because having a load of spelling errors within your post is never a good thing. Thankfully there's usually a spell check close when you want to post something lol.

Make it visually appealing
Have you ever heard the saying "A picture is worth a thousand words"? Well that saying gets brought up a lot when we talk about content writing because you'll want to have some images in there. Whether it's a sidebar image of your logo or some related posts, you'll need something other than a wall of text which will get boring to some readers and they will stop everything and move on. Make your paragraphs shorter so that people finish them and move on to the next. Long drawn out paragraphs usually will lose some readers, and that's not what we're going for.

Invite people to comment
People love talking, so invite them in to make a comment on your content in order to create more content and get the ball rolling on your engagement. Again, just write how you would normally talk as long as it's not full of grammatical errors and then ask people some questions. Usually you'll get one or two people to come in and comment

No Selling
If you're writing up content and it's clearly to try and sell something, you won't get many people staying on your page. People don't want to see marketing material, even if that's what you're writing it for. Be genuine and just go over what your service or product is all about and people will likely come in to participate.




Creating content is no easy task when launching a new website or business. This is due to the fact that you want it to be successful and by pitching your services you should get sales, but that's the wrong way to look at it. If you're just posting sales content, you'll actually push people away from your business and eventually go under. What you want to do is give them content that gets them thinking about your product and why they need it. Asking questions in order to increase the chances of getting some comments on your posts which turn into sales eventually if you talk to them like normal human beings lol.


In Conclusion:
It may seem easy to write up thought provoking content for your website, but it really isn't. If you're not ready for all the pressure of getting the perfect content written up about your product or service, simply hire a freelancer here on SEOclerks to do the work for you. Hell, you could even hire me and I'd do it for you if the price is right ;)



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Thanks!

Razzy