TommyCarey
Level X3
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Over the years I've done plenty of marketing campaigns and I've come across the same reasons a clients marketing campaigns aren't working before they sign up with us. These 5 points will be pretty obvious after you get done reading them, but a lot of people may not know of them, so here we go 
1. Setting Unclear Goals
Have you ever heard a person say "Well, my friends are advertising on facebook and adwords so I thought I should" or "My competitors are doing it, so I thought I should be"? Well this is one of the reasons that the person is having a problem, because they don't have clear goals written down and they don't know exactly where they're going in their online journey. A good goal to set is something like "I want to increase my traffic by 40% and increase my conversions through on page optimization and improved sales copy all within the next 12 months". Now this is a good goal because it shows specifically what you're trying to do and you've set a time frame. All goals should have time frames otherwise it's not exactly a goal. You could say "I want to be a millionaire" but if you don't have an end date to that, it's not a goal it's just an idea you would like to become true lol.
2. Focusing on the wrong metrics of your campaigns
All goals can be measured in time, but that does not mean that each goal is weighed the same as the next. A lot of companies will focus on the wrong information and this could be devastating if you're limited by budget. A couple of the main metrics that get overlooked are...
SERPs (Search Engine Results Pages) - Everyone is always worried about getting to #1 for their desired keywords. One thing that they don't think of is that everyone around the world sees different results based on their location. So if you're not ranked #1 for your keyword when you search, it doesn't mean you're not ranked at the top for almost every other location. I've had hundreds of clients cancel their campaigns because they thought I was doctoring screenshots of their rankings. I would use my VPN and change the IP address in order to see where they were ranked in different countries, and then I'd take screenshots. They thought it was misleading but in actuality I was going above and beyond to check their rankings and showing them proof. Rankings are good but profits are better. If you're ranked #1 for 100 garbage keywords then you won't get any traffic or sales. On the other hand, if you're ranked #1 for just a single high trafficked keyword you'll see a flood of sales.
Website Traffic - All traffic is NOT created equal. You could get 10 people from Google and close 9 of them and also have a traffic package sending 100,000 "People" to your website and not make a single sale. The quality of your traffic outweighs the amount you're getting. On another note, if your websites design isn't good at all then you probably won't make any sales even if it's all high quality traffic. Your website is a business card that people see before they contact you, so make it look good.
3. Campaign Testing
Many companies will set up a marketing campaign and not think twice about split testing or monitoring everything like a hawk. So many things can go wrong with marketing campaigns and if you're not watching the progression of these campaigns you will be losing a lot of money. You will be losing a lot of money through bad PPC campaigns and pointless PR pushes. Monitoring your campaigns and doing your split testing takes time and you won't see a fine tuned marketing campaign for at least the first few months.
4. Low Funding
Not having enough funding to actually push a campaign to it's fullest is a big problem when it comes to online marketing. Businesses will want to get the best results but pay peanuts to the company doing the work. If the campaign is a success, the business won't increase their budget usually and this tends to end in a bad relationship between the marketing company and business getting the marketing done.
Another problem is when the company has enough to spend on a great campaign but doesn't since they're trying to cut corners to save money whenever possible. I've ran into both of these scenarios and they never end well. I'll have clients complain because they're paying $100 a month for a campaign I typically sell for $500+ and when they start to get an increased flow of traffic we ask to increase the payments to the normal amount, but then there is always something wrong to justify not paying lol. This is why I always treat my good clients like family and over deliver
5. Avoiding different types of campaigns
Big companies don't usually have this problem because they can have entire teams focusing on social media management, online marketing, SEO, and so on. Small companies may be working on email marketing but not doing well at it and not switch their focus to SMM or SEO which are usually the better option anyway.
Try to diversify your campaigns in order to see what works best and you will be happy you did. You'll easily be able to figure out what works best for your website and then you can tweak it to perfection.
In conclusion
If you've avoided all of these problems with online marketing then you're probably doing pretty well. But unlike a lot of people out there, you're doing everything right. For those of you who aren't doing everything right, be sure to go through your campaigns and make sure that everything is set up perfectly so that you're not losing money. Figure out what you max bids would be for PPC campaigns and if you can run your campaign for 12 to 14 hours during peak times then you're good to go
Remember to follow me
https://www.seoclerks.com/user/Razzy
Thanks!
Razzy
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Cristian
I've seen a lot of advertisers over the years, most of them my own clients and they rarely are persistent, once they failed they get all demoralized and usually stop trying for a period of time and when they decide to try again they usually want all the same stuff all over again even thought their past experience was bad. I will add another one: You aren't persistent enough. I've seen a lot of advertisers over the years, most of them my own clients and they rarely are persistent, once they failed they get all demoralized and usually stop trying for a period of time and when they decide to try again they usually want all the same stuff all over again even thought their past experience was bad.
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