SEOClerks

Google Adwords update - Exact matched keywords are no longer a thing



Write the reason you're deleting this FAQ

Google Adwords update - Exact matched keywords are no longer a thing

Google Adwords just got another update. After the 2014 update where Adwords restricted people from eliminating close variations of certain keywords, it now evolved into something completely different and now advertisers can't eliminate certain keywords variations altogether.
In other words, Google is putting a bunch similar keywords that basically mean the same thing into the same pot.

For instance, you now can no longer exact match a certain user's search, in the past, if I wanted my ad to appear only for "party dress lady" that was possible, but eliminating exact match keywords my ad can now appear for "lady dress party" (words reworded) or whatever else Google thinks may the same as my main keyword.

This can create a lot of problems for advertisers who aren't in full control anymore. Personally, I would like to configure my ads to the smallest detail so I can make sure the vast majority of people that do click on my ad are indeed potential clients and I won't waste money on people that may not be interested from the start in what I have to offer.

Google knows this very well but I think this moves just proves time and time again that Google doesn't actually care and all they want is more money from the advertisers.

Have you read about Google Adwords latest changes? What do you think about all this?

Comments

Please login or sign up to leave a comment

Join
Corzhens
It looks like Google Adwords is innovating in its style of putting the paid advertisements on sites. I think that is pretty good because the adwords on the exact matched keywords would be limited while the scramble of words to get more hits will definitely broaden the scope of target. However for those with small budget and who wants to stay with the exact matched keywords will be having a problem with the new style of Adwords.



Are you sure you want to delete this post?