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Gary Illyes from Google just twitted this:
So apparently he is the look for "bad" exact matched keyword domains that are actually ranking for those keywords but are spammy in some way or use spammy tactics to get those ranks. He may be checking their backlinks profile also don't know exactly how the folks from Google are "hunting" these domains but if you have any competitors you want to get rid off and you think they may use black hat tactics and also are exact matched domains, give this guy message!
I personally hate domains that use exact matched keywords in their name, never liked them, tried a couple a few years ago but Google didn't really love them too much and as you can see, they still have no love for them in the present day.
I believe you are much safer just finding a cool name and evolving that into a brand than buying exact matched domains and trying to rank for those keywords.
What do you think?
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Everett
It's much more appealing to have a custom domain name, one that you created yourself, other than to have smallelectronicshop.com.. take note folks! Custom domains, one that you created yourself out of words or even a new 'word' has more branding opportunities than "small electronic shop". I do not like when people try to get ahead of the curve. People put so much time and effort to rank for keywords that are unrelated to their domain. For instance, if I had an online business that basically just sells electronics, and the domain was "Electre.com", and the keyword was "small electronic shop". I would be mad if someone were to rank higher than me, whilst having a newer domain for the keywords "small electronic shop". This has actually happened to me in the past, and the page was basically advertisements. I think they either were an affiliate marketer or just spammed the page (it was a single) with advertisements to different products. So I applaud Google for looking out for these domains, and penalizing them to the full extent of Google's law. Lol. It's much more appealing to have a custom domain name, one that you created yourself, other than to have smallelectronicshop.com.. take note folks! Custom domains, one that you created yourself out of words or even a new 'word' has more branding opportunities than "small electronic shop".
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