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The Perfect Descriptions
The perfect description is creative, clear and you should provide value right from the start. Here are some tips to help you out..
1.) Description limits and attention
Descriptions usually has a limit, (1,200 characters on Fiverr). Sharpen your description to convey exactly what you offer in order to maximize the attention.
2.) Easy and Understandable
If you provide something complicated explain everything in detail, easy enough for a 10 year old to understand. Always offer the opportunity for potential buyers to contact you before ordering for questions or concerns.
3.) Passion and energy
Describe your offer with passion. Most sales appear because of it. Love what you do, or at least, make it look like you do. Explain what you do, why you do it and how that will benefit your clients.
4.) Draw attention to your text
You should use lists, (bullets/numbers) if there’s any specific instructions or conditions, or to explain short but straightforward, what your clients will get from your service. Use different fonts and/or font size. Keep it simple & don't squeeze out every word you can. Your descriptions and titles should be professional, precise and provide your potential clients with answers. Make them aware of the value you provide.
5.) DON’T! WRITE IN ALL CAPS OR WITH LOTS OF EXCLAMATION POINTS!!!
One exclamation point is good, two is okay. One word in all-caps is great. But anything more than that looks very unprofessional. This is probably one of the FIRST mistakes most new sellers does when they create their first service.. "THEY SCREAM AT ALL POTENTIAL CLIENTS!!!! GIVE ME YOUR MONEY!!!!" ... Sounds like a robbery if you ask me.
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Lynne
For me personally the sellers profile and the services descriptions are what sells me. I am either turned off immediately or interested, there is no in between. So this is vital. Oh yes Andre, that drives me bonkers and I can't even read those services that are all in caps. Also the descriptions that have all different color text. I can't concentrate and I think it looks downright awful. When sellers write their descriptions like that they also usually have like 50 exclamation marks too!!!!!! For me personally the sellers profile and the services descriptions are what sells me. I am either turned off immediately or interested, there is no in between. So this is vital.
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