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When I say a bidding platform for selecting and paying for advertising spots won't work, I'm not referring to adwords or Yahoo!/Bing advertising.
I'm currently using a small start up advertising company and they have some decent sites listed as their publishers, but they system is severely flawed. I don't really want to post the system here, because it's in the early stages and I don't want to post bad PR for it.
The system I'm talking about is one that only rewards the highest bidder. I placed a banner on a website and was the highest bidder in the US, Europe, and everywhere else in the world. After a few days I got an email from the platform to let me know that I have been outbid and my ad was removed. I literally said "WTF?!?!?! I just funded my account with $50 and now I have to watch this sh*t every day?!?!?!?!" Yeah, if you're like me you want to pay for an ad placement and let it run it's course. You don't want it to be loaded and then you get an email saying you're ad has been removed.
So after I raised my bid I was the top bidder again. Of course I could set a high amount that I want to bid, but I don't exactly trust any new advertising system. I don't trust them right off the bat because they could be sending me automated notifications that I've been outbid just so they can get me to come in and increase my bid so they make more money, but that may not be true.
A system like this will not work because you're only focusing on the one website, person or company that has the highest bid. You're basically putting everyone in competition to get that one spot for their banner ad and in the end you'll just create frustration and people will leave. I'm actually about to stop using the system because my bids are almost double of what I started with
Now if there was some kind of rotation system in place that allowed me to bid and get a percentage of the views, I'd be happy with that. The only thing is that they system would have to set it up so that the top bidder can only get a maximum of 75% of the views just so that the smaller guys can get a banner up and see the results. This will also increase the revenue of the company because people can bid low to test a out an ad spot and if they like it they will increase to take that 75% placement.
This is all just me theorizing about a banner advertising platform, so it could be completely wrong lol
If you want to know the platform just PM me and I'll let you know.
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Razzy
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CryptoGuru
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