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With almost all of my clients I get the same question "When do you think I'll see a return on my investment?" and the honest answer is "I have no clue, but I'll push as much as I can to get you positive!" But I don't really tell them that because no one will hire you if you don't know all the answers lol.
Two more questions I get frequently are "Is SEO worth investing in?" and "Does SEO have a good ROI?" and the honest answer to those is "HELL YEAH!!!!" Investing in SEO is like investing in building your brand name across the internet. If you look at SEO as just something that will help increase your rankings in a long period of time, then you'll never be happy because you'll always be watching your rankings. Think of SEO as something that you're doing for the long term in order to help your business or website flourish. The ROI of an SEO campaign is almost impossible to calculate at the beginning since the amount of traffic that can come to your website in a given day can't be calculated exactly. We can get an idea of the amount of traffic you'll get per keyword if it's ranked #1 in the SERPs, but we can't be precise. And we also don't know what random keywords we're going to get ranked for that will send traffic so we can't estimate your exact ROI.
Just know that investing in SEO usually turns a great ROI if it's done right. Don't hire someone for $500 a month and they just build 1 or 2 links on huffingtonpost or forbes each month lol. You'll need content, on page optimization, off page optimization, ppc management, brand building, SEM, and so many other things. You can find a company to do that for $500+ a month and they will usually do a good job at it. Just be sure to do your due diligence and not just pick anyone you find online. Also, the "If they're ranked high for the term 'SEO company' they have to be good!" thought process should be removed from your brain. I don't have first page rankings for a lot of competitive keywords, but I also have a lot of other websites to worry about getting rankings for and not my own ;) It's like the carpenter building luxurious houses and he lives in a shack because he gets home and doesn't want to work lol
So in the end, SEO definitely has a good ROI if done right. It won't be overnight, it may not even be within 12 months, but it will work out in the long run if the person or company doing the work knows what they are doing
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Razzy
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CryptoGuru
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