Search Engine Optimization or Google Search Optimization?

Cristian Level X³

September 24, 2016, 6:14 pm

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Search Engine Optimization or Google Search Optimization?

I was thinking, we call it Search Engine Optimization, but we all know its all about Google. So why not call it Google Search Optimization?

Sure, some of us are also checking ranks on Bing and Yahoo Search, but the main source of our all organic traffic is Google. Generally, if you do well on Google you also get good ranks on both Yahoo and Bing.

In some rare occasions, you may get a top level rank on Bing for example and not on Google. In that case, that rank may bring more organic traffic from Bing than Google. But how can you reach such a point? And does it worth the effort?

Has anyone here every optimize their pages and content for a specific search engine?
Is SEO different for Bing compared with Google?

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TommyCarey

I've always gone with the rule "Optimize for Google and the rest will fall in place" and it's worked very well for the last 13 years lol

So many people are only focusing on Google because it's more difficult to rank for due to all the competition trying to profit on the massive amount of traffic that Google has. Hell, Bing and Yahoo partnered up and still can't touch the amount of search traffic that Google can generate lol

I don't remember the exact numbers, but I'm pretty sure that Google has just over 70% of the market share when it comes to online searches. So targeting a smaller search engine would yield you much less profits in the end if you make it to page one

In the past I have set up plenty of dumby websites to test out new ideas and methods for ranking websites and I noticed that sometimes I do rank much higher on Yahoo! and Bing for a long time because of it. I won't expect any profits to come out of it because they websites are not monetized for the simple fact that I don't want anything tracked back to me lol

After a while I monetize them if they show promise, but I'll only do so if I think they can make money 6+ months after I launch them and finish my spammy link campaigns.

The techniques you can use to rank on Yahoo! and Bing seem that you can be a little more aggressive with your linking and be rewarded for it. If you were to be aggressive on a new website and trying to rank in Google, you would just get put into limbo and never see the first page due to Google flagging you as a spam website lol

If you're targeting Google, it's likely that you'll not rank the same on Yahoo! and Bing due to their different search algorithms. The good thing is that now you only have to target Google and Bing because the Yahoo! search is now powered by Bing. It's like killing 2 birds with one stone