On-Page Search Engine Optimization for Magento

Cristian Level X³

September 4, 2016, 5:58 pm

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On-Page Search Engine Optimization for Magento

One year ago I had no idea what Magento was because I haven't got any clients that used such a platform. So I was pretty alien when it came to implementing SEO to Magento type websites.

On-Page Search Engine Optimization for Magento

Magento is a free open source e-commerce platform. It's pretty user-friendly with a cool admin panel that lets you do implement a lot of stuff and also haves already built-in on-page SEO features like title tags and meta descriptions as well as a range of other options.

Problem is, I run into a lot of problems when implementing on-page, it's not like Wordpress where you have a gazillion plugins at your disposal. I also have to do a lot of tests, to figure out what works and what doesn't when it comes to actually ranking product pages or listing pages.

Anyone here familiar with SEO for Magento? I've read a lot of tutorials, no too many out there that are actually helpful so please share any material you think matters on this subject. Thank you!

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TommyCarey

I don't see many people opting for magento over wordpress in todays world. I've actually used magento once and only once lol. I wasn't a huge fan of it and since it was a website of my own, I switched it over to wordpress so that I would have access to the plugin library

Did one of your clients have a magento website or are you just playing around with it to test a few things? I'm sure it's a lot better than when I was playing around with it a few years ago since everyone has to adapt and change in order to keep up with competition

I just wonder how well magento actually matches up with wordpress. I would assume it doesn't match up very well since like 15% to 25% of the websites you see are powered by wordpress lol.

I wish I could actually be more help with the optimization of your, or your clients, megento website. I'll look up some stuff and get back to you on what can be done. I'll try to write it up so that it's not too much of a headache and you want to punch your laptop or desktop

Do you need the info pretty quick or can I take my time looking this up? If you need it right away I might not be able to help out much since I'm backed up with work. If you need the info within a week I can probably help out more

8 years ago

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Cristian

Razzy, don't worry mate, post whenever you like, we'll all contribute. As far as Magento vs Wordpress goes, well, they don't really match up since Magento is built to maintain thousands of products. Overall Magento is a pure eCommerce platform as Wordpress is way more versatile.

8 years ago

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Lynne

Cristian I haven't even heard of Magento until now, so thank you for educating me on it. I love Wordpress and it is the only platform I have ever worked on so honestly I can't see myself working on anything else.

You say that Magento is a pure eCommerce platform that is built to maintain thousands of products.. so would you say that Magento would be a much better option for an online store with a very wide product range? I had an online store on Wordpress and I used WooCommerce and it worked very nicely. Of course I can't compare it with Magento since this is the first I have ever heard of it.

8 years ago

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Cristian

Well, if we are talking about a small online store, like 100 products or so, go with Wordpress. If you want to have A LOT of product pages and listing pages, definitely go with something more specialized and I can vouch for Magento.

8 years ago

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Lynne

Thanks Cristian

Ok well I just closed one online store so I won't be doing that again soon.

8 years ago

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Corzhens

If Magento is a competitor of Wordpress then I wonder why I only heard of it now. But maybe it is a good thing to learn because I am in this forum more for the learning and not exactly for the earning. I got interested in this discussion mainly because of the SEO that I think would be a plus for my knowledge.

6 years ago

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BonnieDyck

Well, It's not big deal in doing onpage for Magento website. It's more or less the same. For example:

Fixing your MT's and MD's
Properly structuring your heading tags,
Fixing Alt tags
Fixing internal link, etc.

However, I will highlight one point that most peoples often miss in their SEO startegy for ecommerce store. You see ecommerce store could contain number of products. So, what you need to do is to avoid the creation of duplicate page and use canonical tags. As, duplicate content can cause you a lot of trouble.
You can also visit the below mentioned article to enhance your knowledge on doing SEO for Magento website

5 years ago

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SEOClerks

On-Page Search Engine Optimization for Magento

On-Page Search Engine Optimization for Magento

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