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I am interested to know from seasoned email marketers - is there an optimal frequency for sending emails?
I know that I personally don't like receiving a lot of emails from anyone. I like receiving maybe a weekly or monthly email that has something I am very interested in.
How often do you send emails to your subscribers? Do you find that you have an optimal frequency that increases the open rate of your newsletters or maybe even conversion rates?
And at what stage did you find a lot of unsubscribes happening?
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TommyCarey
Anyway, when I get a new subscriber I will have my system send them a welcome email like most of us do. After the welcome email they'll get another follow up email the next day which is like a follow up asking them how they like the site. This email really doesn't do anything but remind them that they signed up to my website lol They will usually come back or they will unsubscribe, but good riddance! I didn't want them anyway! :'( lol the third email I'll send out 5 days after they registered just letting them know about all the sweet features of the website just in case they missed something. This email again pulls people back in or a few of them unsubscribe. Now after the 1st, 2nd and 5th day I'll have the emails scheduled to go out weekly. So after the 5th day they're signed up, they'll get an email every 7 days until they unsubscribe or I forget to keep adding emails into my queue lol.
So this is what my emailing schedule looks like:
Day 1: Welcome email
Day 2: "Tanks Again" email which is a reminder they signed up.
Day 5: A "Sweet Features" email to bring them back in
Day 12: A newsletter type email talking bout general stuff regarding my website
Every 7 days later: General emails talking about the website.
Sometimes I'll throw an email in there if we do a big update or have a free giveaway coming up, but those aren't too often. Normally when I'm doing something like this I'll have them scheduled to be sent out so that I don't have to do it manually. Because you know, who has time for manual work :D Anyway, when I get a new subscriber I will have my system send them a welcome email like most of us do. After the welcome email they'll get another follow up email the next day which is like a follow up asking them how they like the site. This email really doesn't do anything but remind them that they signed up to my website lol :D They will usually come back or they will unsubscribe, but good riddance! I didn't want them anyway! :'( lol the third email I'll send out 5 days after they registered just letting them know about all the sweet features of the website just in case they missed something. This email again pulls people back in or a few of them unsubscribe. Now after the 1st, 2nd and 5th day I'll have the emails scheduled to go out weekly. So after the 5th day they're signed up, they'll get an email every 7 days until they unsubscribe or I forget to keep adding emails into my queue lol. [b]So this is what my emailing schedule looks like:[/b] [u][b]Day 1:[/b][/u] Welcome email [u][b]Day 2:[/b][/u] "Tanks Again" email which is a reminder they signed up. [u][b]Day 5:[/b][/u] A "Sweet Features" email to bring them back in [u][b]Day 12:[/b][/u] A newsletter type email talking bout general stuff regarding my website [u][b]Every 7 days later:[/b][/u] General emails talking about the website. Sometimes I'll throw an email in there if we do a big update or have a free giveaway coming up, but those aren't too often.
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