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Now I've had a couple hundred banners made for various websites of mine. I'd like to think I know a lot about the designs that you will need in order to increase your conversions. Now when I say a couple hundred banners made, I'm talking about in total, not per website
Ok, so the best way to get a banner made is to contact a designer here on SeoClerks and let them know what you're looking for. Don't just buy right away, ask them questions prior to purchasing. This will show you exactly how long it will take for them to respond and at the same time you can judge if they're going to be professional with you. I've done this with dozens of designers here on SeoClerks and I always go to two different guys for all my logos and banners when I need them because they are quick at designing them, edit anything I want tweaked, and are extremely professional to top it off
So now you have your designer, what kind of banner do you have them make for you? Well it all depends on where you're using it. If you're using it on a random website then you'll have to see what they accept. Some websites won't accept banners that are overly flashy because they feel it will make their website look bad. Other website owners don't care if you have a banner that is so flashy that it causes seizures, but that's not always the case lol. I'm a huge fan of flashy banners because they pop off the page and increase my click through rate. I have had to tone them down sometimes though, which is sad and lowers my CTR, but I understand.
So now you know what the website owner wants, but what do you do?
Here are a few things I do to increase my click through rates on my banners:
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Lynne
I'm interested to know where you prefer to place your banner ads. Have you found that one position stands out better than the rest for conversions or clicks?
I am surprised that you recommend flashy banners, don't these look a bit tacky? I was advised by someone previously not to use these because they don't look so great and bring down the whole feel of your website. But then again money talks doesn't it? I would rather have a bit of a flashy feel and have some extra money in my pocket than have a website that doesn't convert but looks a lot more professional.
Can you personally recommend any sellers here for banner design? Thanks Razzy, I really enjoyed this post about banner ads thank you. I'm interested to know where you prefer to place your banner ads. Have you found that one position stands out better than the rest for conversions or clicks? I am surprised that you recommend flashy banners, don't these look a bit tacky? I was advised by someone previously not to use these because they don't look so great and bring down the whole feel of your website. But then again money talks doesn't it? I would rather have a bit of a flashy feel and have some extra money in my pocket than have a website that doesn't convert but looks a lot more professional. Can you personally recommend any sellers here for banner design?
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