Most important SEO Pre-Launch tips and tricks

Cristian Level X³

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August 5, 2016, 4:09 pm

16

Most important SEO Pre-Launch tips and tricks

Making sure everything is just right before launching a new website can be a very demanding task, especially for Project Managers which need to coordinate all departments to get everything right in one try.

Before I give the “Go!” from an SEO point of view I always make sure the following are up and running before launch:

1. Unique meta descriptions for every page - keyword optimized
2. Unique title tags for every page - keyword optimized
3. Keyword in URL
4. Have the best and most useful info in the first paragraph
5. I check keyword density
6. If we did a re-design I provide a list of necessary redirects
7. Implement sitemap.xml
8. Set and verify Search Console and GA
9. Implement “Alt” tag for all images
10. Implement a proper robots.txt

What other to-do tasks do you guys think I should add?
What SEO pre-launch tips do you have?

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Lynne

Lynne

Oh dear, I've never done anything like this. I have just used a website builder and published my website and started adding pages. Yes I do al of these things, but I get to them as I add new content.

I understand most of what you have listed here Cristian, but while I uderstand the concept of keyword density can you please let me know what the optimal density is?

And then item number 10 robot.txt can you please explain this? I have seen it mentioned before but I have no idea what this means.

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Cristian

Cristian

Lynne, here you go, more info on robots.txt : https://moz.com/learn/seo/robotstxt
Though I will write an post here on SEOclerks about it today.

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Lynne

Lynne

Oh great, thanks I will have a look for that post!

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Corzhens

Corzhens

I’m also surprised with the list of things that we have to know when launching an SEO campaign on our site. My focus is only on the quality of the content that it should adhere to the niche. That includes the keywords which should also be directly related to the niche so it will be effective in getting noticed by search engines. I really have no idea about the keyword density and optimization.

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Webguy2024

Webguy2024

You pretty much covered it! I would still add meta keywords for the meta search engines. Another great tool for SEO is to implement schema.org. This is a very powerful way to get higher rankings. Google uses schema.org in their algorithm and you can achieve a noticeable bump in the organic results. Plus there are visual elements that will now show up for your listing in the organic results that the competition will not have. Example: Ratings and reviews. With schema.org your page will show with pictures and rating stars in the results. This will make you stand out from the crowd and people click on these exponentially more than a result without this added information. Schema has a lot to offer serious SEO professionals and should not be overlooked. see below.



For further reading:

http://schema.org/docs/schemas.html
http://blog.schema.org/
https://developers.google.com/sear...ta-types/reviews

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Lynne

Lynne

Ooh yes I love that when I am searching online, if there are like 4 stars it just screams CLICK ME doesn't it!

So Webguy2024 how would I get that on my website?

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Webguy2024

Webguy2024

You have to put it in the page code for every page. It is a pain but wort the time. Below is a link for the (full hierarchy schema). It covers just about all niches and needs.

http://schema.org/docs/full.html

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Lynne

Lynne

Oh my gosh, that sounds like a real pain the ass LOL... so I can put it into some pages but I don't have to do it for all?

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Webguy2024

Webguy2024

It is a pain! I would outsource it for sure! If you want to do it your self do a little at a time if needed.

Here is an example of the code on seoclerks:
-<div itemscope itemtype="http://schema.org/Product"> <div class="post-block post-author clearfix noborder"> <h1 class="viewbig" itemprop="name"> Explode Your Results - Nobody Ranks Better - Guaranteed for <span class="strikeout">$47</span> <span class="onsalered">$39</span> </h1>-

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Lynne

Lynne

Oh man! I would so outsource that LOL. I don't like dealing with bits of code and things.

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Webguy2024

Webguy2024

It is a bit complex but super powerful especially for local businesses and SEO. I outsource it myself due to the time involved to accomplish projects.

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Cristian

Cristian

Meta keywords? No, those are long dead a buried, Google and pretty much any search engine out there doesn't count them as relevant anymore.
In fact, some SEOs even say having meta keywords can do more harm the good at the moment.

I agree on implementing microformats I'm still on the process of learning how to do it properly, they can be hugely efficient in improving your click throw rate.

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Webguy2024

Webguy2024

I try to look at it from the standpoint that since there are still meta search engines out there I don't want to limit how my site gets found. I haven't notice any difference using meta keywords. I have seen people add 200 meta keywords on their site, Lol! This may hurt and could be seen as keyword stuffing but having a reasonable amount, below 10 should not matter. Actually I believe that if you limit meta keywords to just one or two and they match the rest of your on page SEO it could help.

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Cristian

Cristian

Well everyone has a different strategy. I prefer keeping them out of my source code.

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Everett

Everett

I've noticed this a long time ago as well. I am constantly viewing the page source of big company websites, and even some smaller ones and one thing they had in common was the removal of the keywords metatag. So you're definitely on to something. I heard this was because the search engines will automatically "assign" keywords based on keyword relevance on the page, but uncertain about that.

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Cristian

Cristian

The only place where you need to have keywords are URL, meta description, title, h1, h2 and text content. But my advice is to not have the same keyword on all these places because you will end up with an over optimized page.

Google is clever and he will figure out you over optimized something to get better ranks. Over optimization will lead to weak ranking pages.

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