Paid traffic campaigns - is it worth it?

Lynne Level 1

July 22, 2016, 8:43 am

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Paid traffic campaigns - is it worth it?

Can you give me some insight into how successful you have been with paid traffic campaigns like Adwords, Bing Ads etc

I have used Adwords before and I found it quite useful but I never really went way out with it. I also never had landing pages set up either, so I think that might make a massive difference?

Can you give me some tips and tricks to make the most out of paid traffic campaigns.

I am not interested in any bulk traffic, ptc traffic or traffic exchange type traffic only Adwords, Bing etc.

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TommyCarey

It's definitely worth it, if done right

Whenever I set up a campaign I'll slow roll it at first. I won't just slap up a campaign that worked last month, because it may just be a waste of money this month. Some of my campaigns have been running for an extremely long time because they're in low competition niches and I don't have to edit them much to stay on top

My more difficult niches, SEO and Online Marketing for example, are much more difficult since there is a lot more competition.

When I start my campaigns I'll have them set at $10 per day with no end date. I will check them every day in order to remove keywords that aren't performing, increase the bids on keywords that need it and I think they'll perform well if I do, and remove some keywords all together because they aren't pulling in the correct traffic. After I do all this for a few weeks I'll then increase my pay per day to $20 to $50 a day depending on the niche. Some niches don't need as much because there isn't enough traffic to pay $50 a day lol. But this is a ways down the road.

I'll split test 10 different ads in each campaign and weed out the ones that aren't working. I won't wait 3 weeks to find the best ad, I'll weed them out a little each week so that I'm not killing a good ad before it's prime

At the end of 3 weeks I'll usually have 2 ads left and sometimes I'll keep both, but normally I'll only run the best one. I'll then have that ad run for a few days at the $10 a day to see it thrive, after that I'll unleash it

I've had success with both adwords and bing/yahoo advertising. I've noticed that adwords tends to be a bit more expensive, but they convert into a sale a littler easier than bing/yahoos ppc platform.

8 years ago

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EliteWriter

Very well explained Razzy. I think that he offered you a good tutorial on how you could go about it Lynne. I believe that if you do it this way you may be able to see some good results over a period of time. Since you can set your own budget it is worth giving it a go. If you see you are getting some good results after some time, you can always increase it a bit.

8 years ago

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Lynne

Thanks for all these tips Razzy

Do you use lead pages for these campaigns?

8 years ago

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TommyCarey

Kind of. I'll use my sub pages that are targeted towards specific keywords. If I don't have a subpage targeting s certain keyword, I'll make one

Setting up ads to target specific pages with specific keywords you can increase your relevancy and decrease the amount you pay per click. Some systems even set it up so that the more relevant your ad is, the more it shows. I try to get a 7, 8, 9 or 10 out of 10 relevancy because that seems to work the best for click throughs and lowering the cost. Obviously a 10 out of 10 relevancy will be better than a 7, but if you have a 1 or 2 you'll notice you're probably spending more per click than if you had a 7+ relevancy. Think of it similar to how Google works, the more relevant your website is, the easier it is to rank in the search rankings. The only difference is that if your website or sub page is not relevant, you will just have to pay more per click and your ad might not show as often.

Setting up your pages are pretty simple. To do this you can just write up an article that is specifically for a keyword you're targeting so that the relevancy shows up at a 7 or higher. Another way is so copy a service page and paste it to a sub page then publish it. You will have to go in and edit the on page optimization, but that's not difficult at all

NOTE: When you start your campaigns, you won't always be set at a 9 or 10 relevancy. Sometimes it takes a few days to increase. I've had plenty of campaigns where my keywords and ads show a 5 relevancy, but over the course of a week they increased to a 10

8 years ago

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Lynne

Thanks Razzy. So you say that a sub page with a relevant article actually works better for you than a landing page? That is interesting. Most people I have spoken to has told me to use lead pages to capture email addresses and get affiliate sales.

For me personally if I am searching for something I am more interested in reading an article. I don't want to find myself on a landing page.

8 years ago

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MasterA

I have used BuySellAds and Facebook Ads and they were both okay. The conversion rate wasn’t great but it was not too bad. I used them for my forum and I got some new members. The main advantage with these large networks is that you can easily target it at specific audiences to increase your chances of them taking your offer or joining your website. From my experience for affiliate marketing, I think it is a bit risky because it doesn’t always produce good results and the conversion rate probably won’t be high enough for you to make profit. I think you are better off creating an active website and use that for affiliate marketing.

8 years ago

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Lynne

Thanks, yes I have had a lot of people say the same thing, that the cost of his type of traffic is more than the sales so there is no return of earnings on this.

8 years ago

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ajlancer

HI Lynne thanks for your question. As your mentioned as paid traffic by Google adword and bing, those source of traffic should be good. Specially Google traffic. And enormous of website owner using Google for as main target of paid traffic source. I do not want to say completely instead of Google. But, I have been using Facebook as paid traffic source for long time and I got very useful and most convenient. If, I contrast with Google and facebook. facebook should cheap rather than Google traffic. But, as a result almost same. So, I suggest to you, if you used before Google as paid traffic source, this time you can use Facebook.

Regards by Ajlancer

8 years ago

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Lynne

Yes I have used Facebook ads quite a lot but that has only been for my online store, not for when I changed to blogging and affiliate marketing

I do like the fact that with Facebook ads I can really get into my target market which is awesome.

8 years ago

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Cristian

Depends on what you are selling. You want that traffic to actually produce ROI. Adwords and Facebook ads are just perfect for online store since the conversion is direct.
Don't really see the point in having an adwords campaign if you offer content and no real product, like an ebook for example.
Once you start such campaigns you need to optimize them which takes quite a while...

8 years ago

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Lynne

No I don't have an online store anymore. I do affiliate marketing and blogging... do you think it is worthwhile?

I had an online store for a few years and I used Adwords which worked quite nicely.

8 years ago

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Cristian

if you are planning to have a viral article you can use Facebook Ads. But otherwise, no, adwords for blogs that strictly offer content, don't think will have any effect. Just some visits with 100% bounce rate.

8 years ago

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Webguy2024

Hi Lynne, before you spend your hard earned money do some research to find some long tail keywords with good traffic and low competition. I have used semrush to get some initial data: CPC, search volume, competition and more. This info will help you pinpoint your target market, keywords so, you don't waste money. Do not spend big! Do little tests to find what is working. Then slowly increase your budget when you are getting a positive result. Always track and analyze your campaigns. This can give you insight for other keywords to use. Lastly, the text that you write for the ad is also very important. When people read it do they click? This click is the first conversion. Do some A/B testing with your ad text to help CTR. Identify what the conversion(s) are on your website, i.e. signup, buy something and make it very easy for a visitor. I guess just analyze everything that you can use analytics and every tool at your disposal.

To answer your question: I have been successful and have failed horribly with many ad platforms, for different niches, this matters. This is why I wanted to share that you need to "stack the deck" in your favor as much as you can before you start spending your money.

8 years ago

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Lynne

Thanks for your advice, yes this makes a lot of sense. Do you use lead pages or do you send directly to your website?

8 years ago

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Webguy2024

I send traffic directly to my website. For me I feel that landing pages creates an additional step getting a visitor to where I want them to go. Creating extra steps is an additional conversion where the more steps you create the worse experience it is for a web visitor. Visitors expect to see exactly what they clicked on and not have to navigate a myriad of pages to get to the info. We have all experienced clicking on something and not finding it or, having to navigate even deeper to find it, frustrating right? When this happens to me I find myself saying, "I'm out of here!" and leave the page. Call it impatience or whatever, but I'll bet most everyone does the same.

Landing pages could be used as informational as long as there is a call to action. If the lander re-directs to another website you generally will see a drop in traffic, sales and your bounce rate can increase because of the extra step(s).

My goal is to assist a web visitor to the information, buying page or other in the least amount of steps as possible.

8 years ago

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Lynne

Yes I get annoyed too when I have to click around more. If I am looking for information (which I usually am) that is where I want to find myself. I don't hand over my email address easily so I usually just close a landing page and try the next search option.

Thank you for your input.

8 years ago

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1marinette

paid traffic can be essential if you have a ecommence and need to retail your products, so you want to move quickly to the top. cutezapads.com is the ppc solution I use for increased ctr and conversions to sales for my site. The service is not expensive and it works well for me. Its one on the best google adsense alternatives at a lower rate for doing ppc. Use the coupon code CU32477NXSLK to get a 40% discount. Cutezapads Advertiser

8 years ago

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Corzhens

I have read of several discussions with Facebook Ads for a positive review. It is appropriate for those advertisers with a small budget because you can get an advertising package depending on your budget. It’s like you can try Facebook Ads for $10 budget and observe if it is doing justice to your purpose. If it is good then you can get another package for the continuation.

6 years ago

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SEOClerks

Paid traffic campaigns - is it worth it?

Paid traffic campaigns - is it worth it?

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