CryptoGuru
Level X3
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Freelancing on the web is probably the simplest thing to do, once you find what you're good at. At least for those of us that take advantage of the social media promotion in freelance.
But, could running your freelance business work the same if no social media were involved? Would you be limited in terms of your sales, advertising marketing strategy by not including social media into your plan?
I believe it really can hurt your business not using Facebook, Twitter and the others to get the word out about yourself and what you have to offer. Especially considering that social media is a one of a kind outlet to the people that can not be found no where else.
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I've ran plenty of successful companies without social media campaigns. In my opinion, social media is a great way to bring in sales, but it's not the first thing you should focus on because most of the time it doesn't bring in instant results.
I do set up all my social profiles for each website, but I don't focus on them at first. I basically just lock up my websites name on these platforms and then I link my website to them in order to get a social boost. The profiles build over time and eventually start to convert, but that's a few months down the road.
After you have all of your social profiles set up and linked back to your website I would suggest to buy followers, likes, etc. to show real people that you have a following already. They won't know these are fake, but it will give you the authority over some of your competitors who don't have as many people liking your pages or following your profiles :D
Since it takes a bit of time to build good social profiles I always tell my clients to focus on instant profit streams like adwords, adcenter (Yahoo! and Bings PPC platform) and Ad marketplaces like BuySellAds or BSA for short.
After you get a consistent flow of sales through the PPC platforms you'll be able to semi automate everything by hiring someone to do the work for you while you focus on building your social networks. Not having to worry about your sales because your PPC campaigns are bring in consistent sales will leave you open to focus on other aspects of your website. You'll have to check your PPC campaigns periodically, maybe ever 5 days, just to make sure they're still performing the way they should be. No one wants to waste money if they don't have to :D
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Lynne
I believe online marketing is like a puzzle and there are just so many pieces that go into it. Social media would be a number of puzzle pieces that would leave a big hole in what you are doing.
What makes some people successful and others not online? I think the people that make it are the ones that take advantage of everything they can, that step outside their comfort zones and just go for it. I think if you don't take advantage of social media then you are just not coming close to reaching the amount of people you potentially can. Like you say you are really limiting yourself if you don't make use of social media. I believe online marketing is like a puzzle and there are just so many pieces that go into it. Social media would be a number of puzzle pieces that would leave a big hole in what you are doing. What makes some people successful and others not online? I think the people that make it are the ones that take advantage of everything they can, that step outside their comfort zones and just go for it.
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