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I have a huge user base and I want to send a weekly newsletter to users who have opted in to receive newsletter emails. All of our emails are in compliance with the CAN-SPAM Act in the US. The newsletter would be mostly automated content with some news/updates.
I've noticed all of my competitors are sending daily or weekly emails and it makes me wonder how they are doing it without being flagged as spam by email black lists? How can I send a newsletter on a regular basis and ensure it doesn't get flagged or black listed? What should I consider before sending out a newsletter?
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Generally use this website MX TOOLBOX to find out which blacklist you are at (it can also help you to troubleshoot problems with your configuration such as good practice etc. While you're at it it will point you to blacklists you are on and will provide you with links to websites were you can remove it. Usually removing your server from blacklist happens automatically after 7 days or on simple fill out form should get it done. But there are couple of blacklists which want you to pay some money to do it. It's up to you if you want to.
As a side note. You could put a server on 2nd IP and have your main gateway different ip. This will prevent your server from getting blacklisted occasionally since only legitimate emails will come from your server and the other ip won't be listed as mail server so it won't be a problem even if it happens again. Usually when you get static ip you get more then one, it's just matter of configuring your router properly to supply that (Virtual IP and port forwarding for the rescue) :-)
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Lynne
Sorry my answer might be silly like when my car won't start and people ask me have I put in petrol... and I get quite annoyed lol. How are you sending your emails? Are you using an email autoresponder? If you aren't you really should be. I use aWeber which is a paid service, I love it. Otherwise there are some other companies that are free or free up to a point like Mailchimp. Sorry my answer might be silly like when my car won't start and people ask me have I put in petrol... and I get quite annoyed lol.
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