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What is EMD (Exact Match Domain)?



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What is EMD (Exact Match Domain)?

Have you heard of EMD (Exact Match Domain)?

What is EMD and how does it affect your search engine rankings?

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seoconsul
An exact-match domain is a domain name that exactly matches the searched keyword phrase of a user, and contains no dashes. For example, if you search Google for the keyword phrase “diapers,” then Diapers.com would be the exact-match domain name.
More info:http://www.domainsherpa.com/exact-match-domains


It does improve SERPs ranking, but only, if quality contents are present within the site.
Ex.
EMD is like icing over cake i.e - quality content



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anirban09P
No, actually EMD is coined because it gives an SEO boost in Google.

Domains with dashes don't give you that SEO boost you'd expect from an actual EMD thus making them non-EMD's.



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