Charlotte
Level 1
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There is a concept of a 'reasonable consumer' that is often used when referring to the person viewing advertisements. This term is most often used by governmental agencies that set rules on advertising to dictate what is fair or right for advertising. This person might be the average buyer of said product, though maybe there are other definitions that could be used. In your own definition, what is your 'reasonable consumer' and how does this apply to your own advertising style?
MineCraftBoy
I'm sure it would be ideal to define your target audience so you will know who your typical user would be for your product line. Would this be similar to 'average buyer' or 'typical user' for a product? I'm sure it would be ideal to define your target audience so you will know who your typical user would be for your product line.
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